What are the responsibilities and job description for the CRM & Marketing Specialist position at Solitude Mountain Resort?
Year Round
PURPOSE OF POSITION : The CRM and Marketing Supervisor will develop and execute Customer Relationship Management plans and strategies that align with Solitude's goals and objectives. This position ensures proper data collection occurs at all points of sale and guest engagement and utilizes such data to inform plans and strategies. The CRM and Marketing Supervisor assists the Marketing Manager in Resort's marketing efforts, including, social, partnerships, and website. Oversees the development of printed assets and select digital assets.
JOB QUALIFICATIONS :
Advanced skier or snowboarder with a passion for the culture
Proficient in the use of CRM and database management tools
Proficient in the use of email marketing platforms
Strong data analysis skills in the areas of guest needs, behaviors, demographics, and psychographics
Knowledgeable in social media best practices for brands
Knowledgeable in website maintenance and CMS usage
Strong computer and technical skills
Proficiency with Adobe CC, including PS, AI, and ID
Strong writing skills, both grammatic and creative
Acute attention to detail
Flexible and eager to learn new skills quickly and effectively
Comfortable working in a fast paced and continually changing environment.
Able to multi-task on a variety of projects and meet deadlines consistently
Strong interpersonal skills
Ability to align decision making with company values
Ability to work fluidly with a variety of personalities in multiple departments
JOB DUTIES AND RESPONSIBILITIES :
Develop and execute Customer Relationship Management plans and strategies that align with Solitude's goals and objectives
Ensure proper guest data collection at all points of sale and guest engagement. Audit new products and promotions to ensure they meet data collection standards
Analyze guest data to inform plans and strategies, particularly in the areas of guest needs, behaviors, demographics, and psychographics
Generate, send, and analyze marketing and informational emails
Develop audience segments based on data analysis. Coordinate with resort BUs to better understand their guests and needs in order to further refine audience segments
Assist in the management of all social media channels
Generate content for all social media channels when necessary
Work with graphic designers to aid in the creation of all printed material, signage, and select digital assets
Assist in managing relationships with sponsors, including engagement with the Denver sponsorship team.
Assist in the maintenance of Solitude's website when necessary
Manage marketing expenses against the budget
Assist in the animation of events when necessary
Develop email performance reports
Manage inventory print collateral
Assist sales and marketing staff when needed, including vacation or work-related coverage
Update job knowledge by participating in educational opportunities
Must be available to work early and late shifts, and weekends and holidays as necessary
Attend sales and marketing meetings and other meetings as assigned
Complete other tasks and duties as needed
Perks of Working Here :
Work & Play in the Mountains :
Embrace the stunning Wasatch Mountains.
Connect with fellow mountain enthusiasts.
Benefits :
Access to select Alterra Mountain Company Destinations.
Free Solitude season pass for you and eligible dependents.
Discounts on solitude lift tickets for friends and family.
Discounts on food, rentals, retail, and lessons.
Other Perks :
Comprehensive medical, dental, vision, and life insurance for eligible employees
Pro deals with outdoor brands.
Generous 401(k) plan with company match.
Free counseling service through Employee Assistance Program.
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