Digital Content & Social Media Specialist

Company Description

As the preferred partner for window and door automation, SOMFY is committed to inspiring new and better ways of living for all.

As a French, family-owned, and independent group, in continuous growth since our creation, we have been world leaders for 50 years and pioneers in home automation. Innovation continuously guides our work and guarantees the excellence of our solutions.

We are present in 58 countries, with eight production sites and 17 R&D centers. We are deeply committed to the well-being of our 7,000 employees, we promote their sustainable employability by promoting internal mobility and developing their skills. We foster diversity and inclusion by building on our strong corporate culture.

SOMFY® is the leading global manufacturer of strong, quiet motors with electronic and app controls for interior window coverings and exterior solar protections. Over 270 million users worldwide enjoy the more than 170 million motors produced by Somfy. During the past 50 years, Somfy engineers have designed products for both the commercial and residential markets to motorize window coverings such as interior shades, wood blinds, draperies, awnings, rolling shutters, exterior solar screens and projection screens. Somfy motorization systems are easily integrated with security, HVAC and lighting systems providing total home or building automation. 

Job Description

We are seeking a highly motivated and creative marketing professional to fill the role of Digital Content & Social Media Specialist. This position will focus on creating and executing a digital content strategy across all mediums (social, website, email, etc.) to increase brand visibility and support lead generation efforts. The person in this position is also specifically charged with the ongoing management and growth of Somfy’s multi-brand social media presence and engagement, in alignment with business strategies and direction.

• Create, own, and execute overall content strategy.
• Manage content calendar. Create/manage/post all content and visual assets, including, but not limited to social posts, blog posts, email blasts, press releases, and articles. 
• Manage and grow business presence and engagement across social media channels, including, but not limited to Instagram, X (Twitter), Facebook, Pinterest, LinkedIn, TikTok, and YouTube.
• Social community management: Monitor all social profiles & other relevant sites. Answer user questions (or direct users to appropriate Somfy personnel) and actively participate in discussions across communities, social networks & blogs. 
• Social Media Influencer Campaigns: Solicit, manage, coordinate all aspects of influencer campaigns. Work with influencers, sales team, digital agency, and dealers to complete influencer campaigns. 
• Email marketing: write content for and create all email blasts, including scheduled newsletters, automated workflows, and one-off blasts. Coordinate design of needed creative. Perform A/B testing to optimize engagement and conversions.
• Website content: write or edit all website/blog content (including B2C and B2B sites as well as Amazon listings). Provide and execute new ideas for content and content presentation (infographics, whitepapers, interactive tools, etc.).
• Write/create any other content as necessary (award submissions, partnership announcements, etc.).
• Ensure consistency of messaging across all channels.
• Provide reporting, analysis, and recommendations to digital/end user team (as well as other internal teams) on a regular basis.
• Manage/work with external digital marketing and/or PR agencies as needed.

Qualifications

• Bachelor’s degree (or equivalent) in Marketing, Communications, Journalism, Public Relations or a related field.
• 5-7 years of experience in digital marketing.
• Extensive writing experience across varied platforms (email marketing, social media, website content, blogs, etc.) for both B2C and B2B audiences.
• Bachelor’s degree (or equivalent) in Marketing, Communications, Journalism, Public Relations or a related field.
• Ability to write and review content with a critical eye for alignment with company strategy as well as brand voice & tone.
• Extensive experience creating and tailoring content for audiences across Facebook, Instagram, Pinterest, X (Twitter), LinkedIn, YouTube and TikTok.
• Ability to develop and implement a content strategy that aligns with company, team, and individual goals and KPIs.
• Knowledge and experience with both paid and organic media.
• Experience developing, maintaining, and owning a content calendar that organizes all social posts, email and newsletter sends, and ongoing campaigns.
• Strong project management skills.
• Ability to plan and execute awareness, demand generation, and nurture campaigns
• Ability to create and edit both long and short-format video content.
• Experience using social media management and analytics tools such as HootSuite, Sprout Social, or FaceLift to organize posts, report on content performance, and suggest improvements.
• Experience conducting AB tests, interpreting results, and suggesting improvements.
• Experience with e-reputation management, social community management, and social listening tools like Meltwater or TalkWalker.
• Must be comfortable responding to social commentary and escalating when necessary.
• Experience using Google Analytics to inform content and website strategy, interpret website traffic and user activity, and track campaign performance.
• Basic graphic design skills or “an eye for design.” Canva experience is a plus.
• Salesforce or Marketing Cloud experience is a plus.
• Ability to think strategically, ask the right questions, and move projects forward.
• Proactive, solution-oriented, and comfortable working independently or collaboratively with cross-functional teams.
• SEO knowledge and experience.
• Experience managing vendors and agencies such as PR firms and outside consultants.

Additional Information

• Typical hours are 8 am-5 pm, Monday through Friday.

• Hybrid of remote (work from home) and in-office environment.
• 5 days in office may be requested based upon business needs.

   

• We offer a competitive salary commensurate with experience.

• Full corporate benefits package, including health, life, and disability. 401K contribution with generous match.

All your information will be kept confidential according to EEO guidelines.

The protection of our candidates’ personal data is a commitment of Somfy Group. We therefore ask any candidate to submit their application to us exclusively via our secure system, and not by email or postal.