What are the responsibilities and job description for the Director, Product Marketing & Demand Generation position at Somos?
Job Summary
The Director, Product Marketing & Demand Generation will play a critical role in driving growth by crafting compelling product narratives, developing go-to-market strategies and leading demand generation efforts to accelerate pipeline and revenue. This individual will be responsible for ensuring the market understands the value of our offering while building strategies to engage and nurture prospects.
Core Responsibilities & Accountabilities
Product Marketing
- Develop and refine positioning, messaging, and differentiation for Somos products to drive adoption and awareness.
- Conduct market research to inform product positioning and strategy.
- Partner with Product Management to create go-to-market strategies for new products and features.
- Support the building of sales enablement tools, including playbooks, presentations, and training materials, to equip sales teams to effectively communicate value propositions.
- Craft compelling content, such as case studies, white papers, and customer testimonials, to showcase product success stories.
- Oversee the development and execution of marketing campaigns across various channels to drive awareness and lead generation.
Demand Generation
- Develop and own overall multi-channel campaigns to drive lead acquisition, engagement and conversion.
- Develop strategies for inbound and outbound marketing efforts, leveraging tactics such as email marketing, paid media, webinars, and events.
- Establish framework and KPIs to measure performance, leveraging data to inform strategic decisions and continuous improvement.
- Monitor and optimize marketing performance metrics (e.g., pipeline growth, MQL to SQL conversion rates, ROI) to ensure continuous improvement.
Leadership & Collaboration
- Lead, mentor, and develop a high-performing team of product marketers and demand generation specialists.
- Partner with cross-functional teams (e.g., Sales, Product, Customer Success) to align marketing strategies with business goals.
- Manage budgets and allocate resources effectively to maximize impact.
- Serve as a subject matter expert within the company for assigned services, prepare and deliver presentations to team members and executives, and customers where applicable
- Also performs other duties as assigned.
Working Conditions
- Remote “Work Together Anywhere” position with home office environment using standard office equipment
- Approximately 20% travel for meetings, company annual Summit, and other industry events
Minimum Qualifications & Skills
- Bachelor's degree in marketing, Business or a related field, plus 8 years of experience in B2B marketing, with a focus on product marketing and demand generation or an equivalent combination of education and experience.
- Proven track record of developing and executing successful go-to-market and demand gen strategies in SaaS, telecom, or a similar industry.
- Expertise in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
- Expertise in leveraging B2B social media platforms (e.g., LinkedIn, Twitter) for lead generation, audience engagement and thought leadership.
- Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
- Exceptional communication, leadership and project management skills.
- Skilled at working effectively with and leading cross functional teams at all levels of the organization.
Preferred Skills
- Prior leadership experience
- Knowledge of telecommunications industry
- Familiarity with emerging B2B marketing trends, including conversational marketing, Ai-driving personalization and interactive content
- Strong storytelling skills to craft compelling narratives across platforms
