Director of Paid Media & Paid Social, PF

Position Summary : This position will be primarily responsible for advertising Panacea Financial across multiple platforms and channels to ensure our paid brand and lead-generation tactics are working according to established goals and ROI metrics.

Essential Functions

• Creates, manages, tracks, optimizes, and otherwise handles all aspects of paid media / social channels including Google Ads, Bing Ads, Facebook Ads, and Reddit Ads.
• Conceptualizes new campaigns for paid media / social and works with the Content Manager and Graphic Designer to bring ideas to life.
• Optimizes keywords, audiences, retargeting, ads copy, and ads design to ensure optimal performance of all efforts.
• Implements A / B testing methodologies to experiment with different elements of campaigns, such as ad variations, targeting criteria, and bidding strategies, to optimize performance continuously.
• Focuses on improving conversion rates by analyzing user behavior and making data-driven adjustments to landing pages, ad creatives, and other elements of the conversion funnel.
• Ensures a seamless integration between paid media efforts and other marketing channels, fostering a unified brand message and maximizing the overall impact of marketing campaigns.
• Develops a deep understanding of the customer journey and tailors paid media strategies to align with different stages of the buying process.
• Regularly conducts competitor analysis in the paid media landscape, adapting strategies accordingly.
• Monitors performance of all paid channels.
• Prepares monthly marketing reports by collecting and summarizing data.
• Tracks paid media and paid social budgets against actual spend. Makes recommendations regarding future budget while forecasting spend and results.
• Stays up-to-date on all announcements and trends related to paid media / social so that Panacea Financial consistently excels and stays at the forefront of paid media / social tactics and implementation.
• Spearheads the brand ambassador program including meeting monthly with the ambassadors, communicating content ideas and campaigns, and measuring and tracking success.
• Explores other paid media opportunities such as display advertising and content syndication where and when it makes sense to do so.
• Regular, reliable, and predictable attendance.

Marginal Functions

Minimum Educational & Experience Requirements

Minimum Skill Requirements

Physical Demands

In terms of an 8-hour workday, "occasional" equals 1% to 33%, "frequent" equals 34% to 66%, and "continuous" equals 67% to 100%. However, some duties are performed monthly, annually, or sporadically throughout the year and are essential functions. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions of the position.

Work Environment

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)