What are the responsibilities and job description for the IPORT- Partner Marketing position at Sonance?
Description
We are seeking a strategic and execution-focused Partner Marketing lead to drive co-marketing efforts with key partners across regions. This role is pivotal in deepening partner relationships, amplifying joint value propositions, and accelerating pipeline growth through collaborative marketing initiatives. You will serve as the primary marketing contact for IPORT’s partner ecosystem—owning the development and execution of integrated partner campaigns, co-branded assets, and go-to-market strategies. Working closely with sales, channel, and marketing teams, you’ll lead the charge on event participation, partner enablement, and marketing initiatives that boost engagement, drive demand, and deliver measurable impact.
Requirements
Key Responsibilities
Partner Marketing & Engagement
- Serve as the primary marketing point of contact for all IPORT partners.
- Lead the execution of joint marketing initiatives with key partners, ensuring alignment on quarterly marketing plans.
- Develop and manage partner-specific marketing assets (e.g., partner decks, one-pagers, co-branded content).
- Oversee the IPORT Partner Hub, ensuring resources are up to date and optimized for partner engagement.
Trade Shows & Events
- Support preparation for, and execution of, major trade shows and customer-facing events.
- Coordinate logistics, branding, and marketing support to maximize partner and customer engagement at events.
- Collaborate with internal teams and partners to create event-specific marketing content and activations.
IPORT Experience Center & iOS Garage
- Manage onsite bookings and customer/partner visits at our HQ, ensuring a seamless experience.
- Work with app partners to maintain up-to-date product demos and interactive experiences.
- Ensure the iOS Garage vignettes remain current, featuring new products and industry-specific use cases.
- Collaborate with the Head of Partnerships and internal teams to continuously enhance the Experience Center.
Field & Channel Marketing Execution
- Work with partners to develop and execute go-to-market (GTM) strategies for partner marketing campaigns.
- Drive engagement through localized and industry-specific marketing efforts in collaboration with partners.
- Oversee partner-related content creation, demand generation initiatives, and marketing campaigns.
Marketing Operations & Analytics
- Track, analyze, and report on the performance of partner marketing initiatives, ensuring alignment with business goals.
- Utilize tools such as Salesforce, or other marketing automation platforms to manage campaigns and measure success.
- Optimize marketing processes to enhance efficiency and improve partner engagement.
Qualifications & Requirements
- Bachelor’s degree in Marketing, Business, Sales, or a related field.
- Two to four years of experience in partner marketing, field marketing or account management, preferably in the Apple accessories and B2B space.
- Proven track record of executing successful marketing campaigns that drive measurable results.
- Strong relationship-building skills with internal teams and external partners.
- Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Strong analytical mindset, with experience using data to guide marketing strategies.
- Exceptional communication and presentation skills.
- Travel required – 25%
This role offers a unique opportunity to work at the intersection of technology, marketing, and partnerships, driving impactful growth and engagement for IPORT and its partners.