What are the responsibilities and job description for the Senior Marketing Director position at Soni Resources?
The Marketing Director will lead the development and execution of a comprehensive marketing strategy, blending traditional, omnichannel, and digital media approaches to promote the company's brand and products. This individual will oversee targeted campaigns for Healthcare Providers (HCPs) and consumers, ensuring alignment with ethical and regulatory standards. They will play a critical role in building brand recognition, fostering customer and influencer relationships, and driving product growth. Collaboration with cross-functional teams, such as Sales, Managed Markets, and Medical, is essential for achieving organizational goals. Additionally, the Marketing Director will manage a high-performing marketing team, ensuring the department operates efficiently and effectively.
Required Skills
- Proven experience leading the development and execution of comprehensive marketing strategies.
- Expertise in creating targeted HCP and consumer campaigns.
- Strong understanding of digital media strategies and omnichannel marketing.
- Experience managing external partners, such as advertising agencies, with clear performance metrics.
- Strong organizational and budget management skills to oversee departmental resources.
- Comprehensive knowledge of regulatory and compliance requirements in promotional activities.
Preferred Skills
Compensation : $180,000 - $200,000
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.
Salary : $180,000 - $200,000
