Growth Marketing Specialist - MedTech

About this Role:

Are you a creative and data-driven marketer who thrives on building impactful campaigns and driving measurable results? Do you enjoy owning the marketing funnel and ensuring leads turn into tangible sales opportunities?

We’re looking for an energetic and proactive Growth Marketing Specialist to join our marketing team. The ideal candidate is a team player with a knack for driving and nurturing leads, creating compelling content and analyzing performance data.

This role is perfect for someone who is excited about working for a medical device start-up company where innovation and collaboration are key. If you are passionate about contributing to a growing organization that’s making a tangible impact on healthcare, we’d love to hear from you.

This role reports to the Marketing Manager and is an in-person position in Vancouver, BC.

Key Responsibilities:

• Funnel Management and Lead Generation
  • Manage top-of-funnel leads, ensuring they are nurtured effectively and qualified as marketing-qualified leads (MQLs).
  • Own the marketing funnel from lead generation through to demo phase.
  • Collaborate closely with the sales team to ensure all qualified leads receive prompt demos and outcomes are documented in HubSpot.
  • Use data-driven insights to improve lead quality, optimize conversion rates, and enhance overall funnel performance.
• Campaign Development and Execution
  • Create compelling copy and content for digital campaigns, including email campaigns, social media posts, press releases, blog posts, and ads.
  • Design and implement multi-channel marketing campaigns that drive engagement.
  • Manage and grow Sonic Incytes' LinkedIn and other social media platforms.
  • Monitor engagement metrics, analyze campaign performance, and optimize for improved results.
• Content Creation
  • Prepare marketing tools (e.g., pitch decks, one-pagers) and training materials to help sales and customer-facing teams communicate the value proposition of Sonic Incytes effectively.
  • Craft engaging email content, infographics, and presentations tailored to healthcare professionals.
  • Leverage scientific research to develop accurate, trustworthy marketing materials by reading, interpreting, and citing scientific journals.
• HubSpot Management
  • Collaborate with sales to ensure timely follow-up on leads and demo opportunities.
  • Develop workflows and automated sequences to nurture marketing-qualified leads.
  • Create reports and dashboards to analyze marketing and sales performance.
  • Maintain and update HubSpot, ensuring data accuracy and optimal use.
• Cross-Functional Collaboration
  • Build strong relationships with product management, marketing, sales, customer support, and other internal teams.
  • Work collaboratively with sales and product teams to ensure consistent messaging and alignment with business objectives.

Qualifications

• Bachelor’s degree or certification in a related field.
• 3 years of experience in product marketing for B2B organizations (SaaS and/or healthcare experience preferred).
• Exceptional copywriting and content creation skills for email campaigns, social media, and marketing collateral.
• Experience designing and implementing multi-channel marketing campaigns.
• Proficiency in managing LinkedIn and other social media platforms for business growth.
• Expertise with HubSpot (or similar CRM and marketing tools), including workflow automation and data management.
• Strong analytical skills with the ability to interpret marketing performance data and drive actionable insights.
• Strong collaboration skills to work cross-functionally with product, sales, and customer-facing teams.
• Entrepreneurial-minded self-starter who is able to function in a lean marketing structure in a company with aggressive growth goals.
• Excellent communication, presentation, and interpersonal skills.
• Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Familiarity with scientific research and the ability to create accurate, trustworthy content for healthcare professionals is preferred.

About Sonic Incytes

Sonic Incytes is committed to enhancing patient care through innovative diagnostic solutions. The company's flagship product, VELACUR™, equips physicians with an advanced liver imaging tool to combat the growing epidemic of fatty liver disease. VELACUR is an AI guided 3D S-WAVE ultrasound elastography device that measures liver stiffness and attenuation, the two key indicators of fatty liver disease.

Compensation:

• Competitive Salary: Between $60,000 and $80,000 per annum, commensurate with experience.
• Comprehensive Health Benefits: We provide medical, dental, vision, life, and disability insurance starting from day one.
• Generous Paid Vacation: Receive 3 weeks of paid vacation annually.
• Employee Stock-Option Plan: Participate in our rewarding employee stock-option award plan.

Why Should you Join Sonic Incytes?

• Rare opportunity to join a company actively making a difference for patients who are afflicted with chronic liver disease, an emerging global health crisis.
• Join an energetic and diverse team who are endlessly curious and wildly passionate about what we do.
• A chance to work within a fast-paced, growing start-up company with lots of opportunities for personal and professional development.

We are proud to be an equal opportunity employer, committed to creating a diverse and inclusive workplace for all. We believe that diverse perspectives drive innovation and success. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Are you wanting to have a positive impact and up for a new challenge? If yes, we want to hear from you!

Due to the high volume of applicants, only those selected for an interview will be contacted.

For more information about the company, please visit www.sonicincytes.com.

Salary : $60,000 - $80,000