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Market Manager - Flexibles (TFP)

Sonoco
Sonoco Salary
Charlotte, NC Full Time
POSTED ON 2/9/2025
AVAILABLE BEFORE 3/9/2025

In September, Sonoco announced it is performing a strategic review of the Thermoforming Flexible Packaging (TFP) business unit. In order to support a newly formed global packaging company with annual revenues exceeding $1 billion, we are seeking a Market Manager - Flexibles that be responsible for collaborating with top leadership to define and articulate the business’ strategy, and with our sales team to grow in adjacent markets while contributing to the long-term success of our organization.


What you’ll be doing:

  • Drive sales growth and win new business within specific segments by collaborating with Sales, Manufacturing and R&D.
  • Gather and analyze market data and research related to specific segments.
  • Gather trends and customers’ needs to understand the markets. Listen to customers and translate the Voice of the Customer into actionable solutions.
  • Recommend adjacent and breakout growth opportunities in targeted markets.
  • Assess potential opportunities and define addressable market size.
  • Establish product/pricing value propositions for the product
  • Identify and commercialize strategies for new products in adjacent segments.
  • Utilize the business development stage-gate process to create a data-driven plan aligned with our goals.
  • Collaborate with top leadership to define and articulate the business strategy.
  • Coordinate the development, presentation, and updating of our long-range strategic plan by collaborating with various departments, including finance, operations, sales, R&D, IT, and supply chain.
  • Stay informed about industry trends, market transitions, competitor strengths and weaknesses, and market conditions.
  • Attend trade shows, conferences, and engage with partners and customers to stay updated on market trends and competitors’ activities.
  • Create and deliver professional presentations for internal and external stakeholders.

This is an onsite position based out of Charlotte, NC Office (Uptown Area)


We’d love to hear from you if:


Academic Education: Undergraduate degree in Industrial Engineering, Business Administration, Marketing or similar required. Degree in science or engineering field is preferred. MBA is desired


Experience: 5-10 years in customer facing marketing communications, product marketing, product management, business development, product development, and sales. Background in packaging of confectionery, dairy, pet food, coffee, or similar is preferred.


  • Proven record of accomplishment of sales growth, with ability to sell and grow a business, working collaboratively with a cross-functional team, and think strategically
  • Project management – multitasking, prioritization, time, and budget management, planning and executing
  • Flexibles packaging industry experience strongly preferred
  • Customer facing presence with effective communication skills – writing, formal and informal presentation. Power Point expert
  • Analytical mind, bias for action to execute on a vision
  • Coachable, self-directed, demonstrated direct contribution to business results


Compensation:


The annual base salary range for this role is from $131,920 to $148,410, plus an annual target bonus of 12.5% of base salary.

Salary : $131,920 - $148,410

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