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Web Content Manager Job at Sonrava Health in Coppell

Sonrava Health
Coppell, TX Full Time
POSTED ON 4/20/2025
AVAILABLE BEFORE 4/28/2025

Overview

We are seeking an experienced and results-driven Web Content Manager to join our dynamic marketing team. In this role, you will take ownership of the web content strategy and execution, with a strong focus on leveraging web analytics, SEO, and conversion optimization. You will collaborate with cross-functional teams to optimize our digital presence, ensure a seamless user experience, and drive measurable growth in online traffic and conversions.

If you are passionate about digital marketing, data-driven decision-making, and have a proven track record in website management, Google Analytics, and SEO strategies, we want to hear from you!

All candidates must reside in the Dallas-Fort Worth area and be available to work on a hybrid schedule, Monday through Friday, at our Coppell, TX headquarters.

Responsibilities

Key Responsibilities :

  • Digital Marketing Strategy & Execution :

Develop and execute integrated digital marketing strategies to increase website traffic, improve user engagement, and drive conversions.

  • Monitor, analyze, and report on the performance of digital campaigns and initiatives, optimizing them for maximum ROI.
  • Website Management :

    • Oversee the management, maintenance, and continuous improvement of the company’s websites (including landing pages, blog, and e-commerce sections).

  • Work closely with development and design teams to implement website enhancements, ensuring optimal functionality, user experience (UX), and mobile responsiveness.
  • SEO Strategy & Implementation :

    • Lead the SEO strategy to enhance organic search rankings and visibility across search engines.

  • Conduct keyword research, optimize on-page and off-page SEO elements, and implement technical SEO best practices.
  • Regularly audit the website to identify SEO issues and provide solutions to improve rankings and traffic.
  • Web Analytics & Reporting :

    • Utilize Google Analytics, Google Tag Manager, and other analytics tools to track, measure, and report on key performance indicators (KPIs) related to website traffic, user behavior, and conversion rates.

  • Set up, maintain, and optimize tracking of web analytics to ensure data accuracy and actionable insights.
  • Generate regular reports on web traffic, user engagement, and campaign performance, and provide recommendations for improvement based on data insights.
  • Conversion Rate Optimization (CRO) :

    • Lead the efforts to improve conversion rates across the website, leveraging data from A / B tests, heatmaps, and user behavior analytics.

  • Implement and monitor various optimization strategies including landing page improvements, form optimizations, content enhancements, and user flow analysis.
  • Collaboration & Team Leadership :

    • Work cross-functionally with content, design, and development teams to execute and iterate on digital marketing initiatives.

    Qualifications

    Required Skills & Qualifications :

  • Experience : 5 years in digital marketing, with a focus on SEO, website management, and analytics.
  • Technical Expertise : Proficient in Google Analytics, Google Tag Manager, and SEO tools, basic knowledge of HTML / CSS for web collaboration.
  • SEO & CRO : Strong understanding of SEO best practices, on-page / off-page optimization, and conversion rate optimization (A / B testing, user behavior analysis).
  • Analytical Skills : Ability to analyze web data, user behavior, and campaign performance to drive insights and improve strategies.
  • Communication : Excellent communication and collaboration skills for working with cross-functional teams and presenting data-driven recommendations.

    • Preferred Qualifications :

  • Experience with CMS and Web Platforms :

    • Proficiency with content management systems (CMS), such as WordPress, HubSpot, Salesforce Marketing Cloud, or similar platforms.

  • A / B Testing & CRO Tools :

    • Familiarity with A / B testing tools (e.g., Optimizely) for conversion optimization.

  • Certifications :

    • Google Analytics and Google Tag Manager certifications are highly preferred.

  • SEO certifications (e.g., HubSpot, Moz, SEMrush) are a plus.

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