What are the responsibilities and job description for the Senior Customer Marketing Specialist position at Sony Electronics, Inc.?
Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion. Our team members enjoy innovative work-life balance opportunities including a hybrid home / office workplace, monthly 'Free Fridays', and early shutdowns on Fridays throughout the year (including half-days during the summer).
The following information aims to provide potential candidates with a better understanding of the requirements for this role.
So, if you want to join a 'Best Place to Work' company and make the world say wow, let's talk.
Sony Electronics is looking for a Senior Customer Marketing Specialist to support and innovate the way we market Sony Imaging Products through data and retail. This role will support the data marketing, data collection, and channel marketing for our Sony Alpha cameras, lenses and more.
This exciting and dynamic role in Sony's Imaging Solutions department will be responsible for the planning, innovating, and execution of data marketing campaigns through social media and retail touchpoints, working closely with the product management teams. This position would report directly to the Senior Manager Marketing Communications for Imaging Solutions.
Responsibilities will include :
- Manage 1P data campaigns to drive sales of Sony Imaging products through two key touchpoints - E-mail and Paid Social.
- Oversee Imaging E-mail program working closely with corporate customer marketing team.
- Responsible for the planning and execution of all 1P data Paid Social campaigns.
- Ensure key product and business priorities are highlighted within data marketing campaigns.
- Work closely with the creative team to have the right creative and messaging for each campaign.
- Analyze our data and ideate fun innovative new ways to market to our customers.
- Support and assist on all campaigns to increase Sony Imaging product registration rates.
- Support driving traffic to our Sony Retailer events using 1P data.
- Responsible for month-end reporting for all Imaging email and 1P Data paid social campaigns.
- Plan, budget and forecast key projects and initiatives.
- Manage partner vendors and / or external agencies.
An ideal candidate would possess the following qualifications :
Compensation and Benefits :
The anticipated base pay range for this position is $96,614 to $128,820. The actual base salary offered depends on a variety of factors, which may include the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and / or from which they will be performing the job.
In addition to a competitive base salary, this position is also eligible for a bonus, and a comprehensive benefits package including healthcare benefits (medical, dental, and vision), paid medical leave after three months of employment, a 401k plan with matching company contributions, vacation time, education assistance, student loan assistance program, eighty hours of paid sick leave time annually, and up to twelve weeks paid parental leave after six months of employment.
Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.
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Salary : $96,614 - $128,820
