What are the responsibilities and job description for the Global Product Manager - CRM and Digital Marketing position at Sony Electronics?
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Sony Biotechnology Inc. , based in San Jose, California, supplies advanced flow cytometry analysis and sorting technology for use in life science research. It markets products to private and public research institutions, pharmaceutical and biotechnology companies, and large medical centers.
POSITION SUMMARY
Sony Biotechnology, located in San Jose, CA is seeking a Global Product Manager - CRM and Digital Marketing to join their group. The Global Product Manager will support CRM operations to deliver productivity, efficiency, and automation in Sales operations and work on the development of Digital marketing strategies to be executed across multiple channels. This role will have a focus on improving customer acquisition and retention and oversee the transformation of the current online experience.
JOB RESPONSIBILITIES
- This position will lead implementation efforts for the organization’s investments in sales force effectiveness and manage functions essential to sales force productivity.
- Develop close collaboration with internal stakeholders to ensure appropriate objectives and priorities are shared within the Sales organization.
- Monitor and improve eCommerce performance to enhance Leads and funnel performance.
- Manage and support the use of CRM tools with sales teams, including training and managing activities of the CRM implementation team.
- Lead the effective implementation of Marketing automation and leverage reporting and analytics to improve customer engagement.
- Collaborate with internal teams to optimize user experience and campaign performance.
- Partner with regional teams to align SEM and SEO strategies.
- Measure and report performance of digital assets against goals (ROI and KPIs).
- Keep updated on latest practices and trends through collaboration with domain leaders.
- Up to 20% of domestic / international travel may be required.
QUALIFICATIONS FOR POSITION
In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity, and Inclusion.
Benefits :
Other Programs :
The anticipated annual base salary for this position is $120,000 to $160,000.
Sony is an Equal Opportunity Employer.
Disability Accommodation for Applicants to Sony Corporation of America : Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities in job application procedures.
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Salary : $120,000 - $160,000
