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Product Manager

Sony Electronics
San Diego, CA Full Time
POSTED ON 4/17/2025
AVAILABLE BEFORE 6/10/2025
Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion. In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly “Free Fridays”, and early shutdowns on Fridays throughout the year (including half-days during the summer).

So, if you want to join a “Best Place to Work” company and make the world say wow, let's talk.
Sony Electronics Inc. has an opportunity available for a Product Manager within the Imaging Solutions organization, based in San Diego Headquarters. This person will be responsible for Interchangeable Lens Camera (ILC) and Lens category product management.

This position is required the understanding of ILC/Lens industry and product knowledge as base line. In addition, this position person needs close collaborative work with relevant team (Business Management team, Marketing team, Sales team, CET team and HQ Marketing team) to align the strategy and cascade down to the execution plan to maximize ILC/Lens business.
Responsibilities
The representative task will be as follows.
  • New models launch related task (List-up the key strategy and launch coordination after Product Launch briefing from Japan HQ. Based on the alignment with HQ and Sony Electronics Imaging Solutions team, optimize the key messaging and consolidate product introduction/briefing/training material for US/Canada stakeholders e.g. Media/Influencer/Dealer and End-customer. Product specification and asset preparation for NDA base product intro/registration process with Dealers. Product Sample units’ quantity and allocation planning for seeding / supporting event execution.)
  • Competitive analysis and product strategy building (Monitor both Sony and competitor’s Camera Body & Lens line-up, test to deepen understanding of our product strength as well as weakness and consolidate the information as the comparison. Proactively share the information to Business Management team for further strategy optimization.)
  • Product Training for both Sony internal/external people (Sony internal: Marketing/Sales/CET team for proper product strategy and execution plan alignment with deep understanding of product feature / External: Dealer/End-customer education to convince the benefit of the Sony products & service quality and support their decision making for purchasing the best product from our suggestion)
  • Technical feedback (Work closely with Marketing, Media, Service and field teams to provide technical assistance and knowledgebase. Reply and control technical group chats for PRO Support and Imaging Solutions Sales teams. Provide necessary technical feedback to Japan HQ team that is received from US/Canada field.
  • Tradeshow, Event, Workshop attend (Explain and demonstrate the products directly to customer and contribute for business enhancement. Collecting VOC and share findings / insights to both Sony Electronics and HQ team for further strengthen the next action)
  • Business Travel approximate 25% (New product launch period briefing, Tradeshow, Local Dealer Events etc. with product presentation and demonstration set-up)

Minimum Requirements
  • Bachelor’s Degree in Product Engineering or Business-related degree with a concentration in data analytics, data science, business analytics, mathematics, economics, or statistics is preferred
  • 5-7 years of related working experience in Camera industry (Either Product Management role or Professional photography/videography shooting background)
  • Strong analytical background and product savvy
  • Advanced Power Point and Editing Photo/Video proficiency
  • Experience with market and customer segmentation analysis, deriving insights from VOC towards identifying behavioral and purchasing trends
  • Must be able to work effectively in a fast-paced environment
  • Solid oral and written communication skills, and professional presentation skills
  • Strong time management and prioritization skills
  • Ability to work well with cross-functional teams and take initiative within the team
  • Must be willing and able to travel up to 25% of the time
Preferred Skills
  • Experience in the consumer electronics industry or a similar industry, with a working knowledge of concepts related to online and brick-and-mortar executions such as traffic, sales conversion rates, market seasonality, promotional seasonality, and market trends is strongly preferred
  • Experience with designing, implementing, and reviewing results from surveys related to customer journey, customer satisfaction, NPS, and other related fields
  • Demonstrable experience with data cleansing, linking different source of information into a comprehensive product briefing material.
The anticipated base pay range for this position is $111,108 to $148,143. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

In addition to a competitive base salary this position is also eligible for a bonus, and a comprehensive benefits package including healthcare benefits (medical, dental, and vision), paid medical leave after three months of employment, a 401k plan with matching company contributions, vacation time, education assistance, student loan assistance program, eighty hours of paid sick leave time annually, and up to twelve weeks paid parental leave.
Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.
Disability Accommodation for Applicants to Sony Electronics Inc. and Sony of Canada ULC.
Sony Electronics Inc. and Sony of Canada Ltd. provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at
talenthelp@am.sony.com
, or you can mail your resume to: Sony Electronics, Human Resources Department, 16535 Via Esprillo, San Diego CA 92127. Please indicate the position you are applying for.
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Salary : $111,108 - $148,143

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