What are the responsibilities and job description for the Business Intelligence Analyst position at Sony Honda Mobility of America?
Sony Honda Mobility of America Inc, based in Culver City, CA, is a subsidiary of Sony Honda Mobility Inc headquartered in Tokyo, Japan. As a 50 / 50 joint venture between Sony and Honda, SHM was established in Japan on September 28th, 2022, with over 200 employees in Tokyo. Sony Honda Mobility of America, situated in Culver City, California, was established in March 2023, where our dedicated team is working on introducing the electric vehicle, AFEELA, to the market. AFEELA embodies the essence of "FEEL," central to the mobility experience, fostering an interactive relationship where people "FEEL" mobility as an intelligent entity, and mobility reciprocates by "FEELing" people and society through sensing and network IT technologies. Our mission is to move people through innovative solutions inspired by diversity.
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Position Summary
SHMA is seeking an experienced Competitive Intelligence Analyst to play a pivotal role in the highly anticipated launch of AFEELA in 2026 and then effectively building a strong brand in the market closely aligning with sales goals. This strategic position will lead the execution of research and data analysis of automotive market trends and consumer behavior and shape best practices across the organization. You will be a visionary, orchestrating strategies to solidify SHMA's presence and unlock brand growth.
Job Responsibilities
- Analyze Market Trends and Competitive Landscape
Conduct comprehensive research and analysis of market trends, competitive landscape, and emerging technologies within the electric vehicle industry.
Gather and interpret consumer behavior data to inform marketing and sales strategies, ensuring alignment with AFEELA's target market and product positioning.
Develop actionable insights and strategic recommendations to enhance AFEELA's market share and competitive advantage in the lead-up to the 2026 sedan launch.
Qualifications for Position
The anticipated annual base salary for this position is $90,000 to $120,000. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and / or from which they will be performing the job.
Sony Honda Mobility of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.
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Salary : $90,000 - $120,000
