What are the responsibilities and job description for the Digital Marketing & Advertising Manager position at Sony Pictures?
Responsibilities include :
Oversee digital and social media marketing strategy for all Sony Pictures Classics films. This includes liaising between filmmakers, executives and outside agencies to drive increased ticket sales, film awareness and brand loyaltyFoster relationships with major movie outlets, such as Fandango, Rotten Tomatoes, Apple Trailers, IMDb, and Letterboxd and arrange exclusive content premieres for our films (trailer, clips, stills, posters, etc.)Develop and book paid digital advertising campaignsDirect agencies and vendors on media plan needs, incorporating direct buys with outlets / websites, social advertising (Facebook,Instagram, TikTok, YouTube), geo-targeting, behavioral targeting and email marketingDetermine campaign objectives, including flight dates, placement, and demo-targetsWork directly with exhibitors (AMC, Regal, Cinemark, etc.) to on direct advertising and data buysNegotiate rates and manage budgets throughout theatrical runs and awards campaignsOversee the artistic strategy, creation, approval, and delivery of digital adsAnalyze data from campaigns as they are happening in order to make recommendations and present insights to co-presidentsManage and operate all social media channels under the Sony Pictures Classics umbrellaDevise growth strategies for SPC's Facebook / X / Instagram / TikTok / Threads / YouTube accountsCreate separate social accounts for our individual films when appropriate and build fanbases leading up to and through theatrical campaignsWrite and publish social content, including posters, trailers, stills, press coverage , reviews, and original featurette / interview piecesMine insights to increase fan retention, membership engagement, and refine understanding of the demo audience for each filmLead digital content development of film websites and social contentHire and supervise outside digital marketing vendors for website production, ePR and social content and strategyDirect the strategy of the ePR and social approach, specifically key influencers and brand messagingManage and supervise original content shoots with key talentManage red carpet or other special event coverage in real time through our social handlesDevelop and carry out a grassroots outreach strategy for each film, including partnerships with non-entertainment groupsInteract with the Sony piracy team to ensure all potential leaks and downloads are being monitored and dealt with urgentlyRequirements :
1-2 years managing digital platforms (websites and social media platforms) in addition to digital advertising knowledgeMust be detailed oriented, organized, and to be able to manage multiple projects and films simultaneouslyGraphic design experience welcomed, but not imperativeKnowledge and love of cinema also welcomed, but not imperative
The anticipated base salary for this position is $81,952 to $106,538. This role may also qualify for annual incentive and / or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.
Salary : $81,952 - $106,538
