Demo

Senior Designer, Franchise Management

Sony Playstation
San Mateo, CA Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/19/2025

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Title : Sr. Designer – PlayStation Studios

Team : Portfolio Strategy & Franchise Management – PlayStation Studios

Location : Open to Remote

Role Overview

As a Senior Designer – Franchise , you will shape the visual and creative execution of PlayStation Studios’ franchise development and expansion efforts. This includes establishing and maintaining the visual frameworks for IP and franchise bibles and guidelines, creative pitch materials, and internal design collateral. By collaborating closely with game studios, marketing, product management, and external partners, you will ensure that each franchise extension remains authentic, cohesive, and strategically aligned with PlayStation’s iconic IP.

Key Responsibilities

Design & Creative Direction

  • Develop and maintain IP bibles : Create and update comprehensive IP and brand resources that establish visual standards and ensure consistency across games, merchandise, and media. Partner with franchise development teams to craft style guides and creative direction documents that accurately reflect the brand’s essence, enabling partners to produce products and experiences that resonate with target audiences.
  • Design compelling pitch materials and collateral : Produce high-quality presentations, internal documents, and visual aids to communicate creative strategies, brand positioning, and future roadmaps effectively.

Brand Integrity & IP Stewardship

  • Act as a brand guardian : Uphold the authenticity and quality of PlayStation Studios’ IP and franchises by reviewing and refining creative assets, ensuring they align with core brand principles.
  • Monitor brand consistency : Collaborate with internal teams and external partners to maintain brand integrity, offering guidance and approvals to ensure every extension reflects the franchise’s established vision and identity.
  • Cross-Functional Collaboration

  • Partner with studio teams : Work closely with developers to understand their creative goals and translate them into cohesive franchise materials that complement the player experience.
  • Align with marketing and product management : Contribute to the development of market-facing materials and product strategies, ensuring a strong, unified brand presence across all platforms and channels.
  • Engage with external partners : Provide direction and feedback to licensees, media partners, and other stakeholders, helping them produce franchise extensions that are both innovative and true to the IP.
  • Innovation & Internal Support

  • Support internal design initiatives : Assist in creating internal resources, presentations, and frameworks that support the Franchise Management team’s strategic objectives and creative vision.
  • Foster a culture of innovation : Encourage fresh ideas, experiment with new visual approaches, and continually elevate the creative standards, ensuring the brand remains at the forefront of the industry.
  • Qualifications

  • Proven experience in a senior designer or art director role within the entertainment industry.
  • Strong background in IP and brand development, including multi-channel and cross-media adaptations.
  • Demonstrated expertise in crafting creative assets for licensing, merchandising, and entertainment experiences.
  • Proficiency in maintaining brand integrity and ensuring visual consistency across diverse mediums.
  • Exceptional creative thinking, communication, and presentation skills.
  • Ability to inspire and collaborate effectively with cross-functional teams.
  • Passion for innovation, pushing creative boundaries, and engaging audiences through visually compelling storytelling.
  • This role provides a unique opportunity to influence and elevate the creative direction of PlayStation Studios’ most iconic franchises. If you are a visionary designer with a passion for gaming, entertainment, and building compelling brand narratives, we encourage you to apply.

    Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

    At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

    If the following job requirements and experience match your skills, please ensure you apply promptly.

    Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

    In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

    This is a flexible role that can be remote, with varying pay ranges based on geographic location. For example, if you are based out of Seattle, the estimated base pay range for this role is listed below.

    145,000 — $217,600 USD

    Equal Opportunity Statement :

    Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

    We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

    PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

    J-18808-Ljbffr

    Salary : $145,000 - $217,600

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Senior Designer, Franchise Management?

    Sign up to receive alerts about other jobs on the Senior Designer, Franchise Management career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $65,700 - $87,740
    Income Estimation: 
    $83,758 - $120,604
    Income Estimation: 
    $85,588 - $121,698
    Income Estimation: 
    $85,588 - $121,698
    Income Estimation: 
    $83,758 - $120,604
    Income Estimation: 
    $107,234 - $139,779
    Income Estimation: 
    $65,415 - $88,333
    Income Estimation: 
    $83,758 - $120,604
    Income Estimation: 
    $85,588 - $121,698
    Income Estimation: 
    $103,927 - $151,388
    Income Estimation: 
    $140,241 - $201,367
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Sony Playstation

    Sony Playstation
    Hired Organization Address Madison, WI Full Time
    Why PlayStation? Below, you will find a complete breakdown of everything required of potential candidates, as well as ho...
    Sony Playstation
    Hired Organization Address San Mateo, CA Full Time
    Why PlayStation? PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recogniz...
    Sony Playstation
    Hired Organization Address California, MO Full Time
    Why PlayStation? PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recogniz...
    Sony Playstation
    Hired Organization Address San Diego, CA Full Time
    Why PlayStation? PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recogniz...

    Not the job you're looking for? Here are some other Senior Designer, Franchise Management jobs in the San Mateo, CA area that may be a better fit.

    Senior Product Designer

    AL Advisors Management, San Francisco, CA

    AI Assistant is available now!

    Feel free to start your new journey!