What are the responsibilities and job description for the Staff Marketing Data Scientist position at Sony Playstation?
Why PlayStation?
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
Staff Marketing Data Scientist
San Mateo, CA / Hybrid
Using data, you will play a crucial role in driving decision making and delivering impactful insights to our stakeholders at SIE. You will be responsible for applying advanced analytical techniques, building predictive models, and using causal inference methods to solve sophisticated business problems related to platform engagement, sales, and subscriptions.
What you'll be doing :
- Develop a KPI framework to measure incremental return on investment across paid and owned marketing channels and ensure its acceptance across key marketing, finance, and business leaders.
- Determine the optimal marketing budget required to achieve business goals by analyzing campaign performance data, market trends, and consumer behavior.
- Determine the optimal marketing channel mix across paid and owned channels based on business objectives. Apply your statistical modeling and analysis skills to identify the most efficient combination of marketing channels to enhance our return on investment.
- Design and implement a test and learn framework to assess the influence of our marketing endeavors, including the development of statistical models to measure the effectiveness of our marketing efforts.
- Collaborate closely with finance, marketing, and business leaders to ensure the developed framework is accepted and adopted across the organization, and to provide insights on the most effective allocation of resources.
- Analyze large datasets to determine the optimal budget allocation required to achieve business goals across all PlayStation lines of business, considering various factors such as market trends, consumer behavior, and business objectives.
- Employ existing econometrics models and / or develop new customized models to forecast the most effective marketing investment combination across paid and owned channels, utilizing statistical modeling and machine learning techniques.
- Lead and mentor a team of analysts to optimize creative elements, audience segmentation strategies, and channel reach and frequency for each campaign, ensuring the highest return on investment.
- Collaborate with partner teams to design data science products and solutions that cater to diverse groups, optimizing the process of converting queries into reliable answers.
- Design and analyze controlled experiments and A / B tests to validate model performance, ensuring the accuracy and reliability of our models.
- Liaise with internal and external partners to ensure the robustness of their models to achieve our specific business outcomes, collaborating with partners to ensure that our models align with our business objectives and yield reliable results.
What we're looking for :
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