Data Analytics Manager-CPG industry

We are seeking an experienced and results-driven Analytics & Insight Manager to join our team. This role is primarily responsible for leading all syndicated data analytics and supporting consumer insights research to drive strategic business decisions. Reporting to the Director of Marketing Communications & Consumer Insights, this position plays a key role in delivering actionable insights that inform marketing, category innovation, and business planning efforts.

Key responsibilities include, but are not limited to:

Syndicated Data Analytics:

· Serve as the key counterpart for Nielsen to manage quant testing, panel refreshes, and updates.

· Analyze syndicated data (Nielsen, IRI, etc.) on a monthly basis to identify sales trends, opportunities, and threats across categories and product lineups, and share insights with key stakeholders.

· Leverage household panel data to uncover consumer behavior, purchase patterns, penetration, and category trends.

· Conduct deep dives and custom analyses to generate actionable insights that drive business growth.

· Collaborate with cross-functional teams to simplify complex data into clear, actionable recommendations for business impact.

· Identify opportunities to improve product assortment, distribution, and marketing effectiveness.

Consumer Insights & Research:

· Lead the development and execution of annual consumer insights and market research plans, including managing budgets, resources, and external research partners.

· Design, execute, and analyze qualitative and quantitative research to support new product development, consumer segmentation, and brand positioning.

· Provide strategic insights into target consumer motivations, behaviors, and preferences to inform brand strategies and marketing plans.

· Translate consumer and shopper insights into actionable strategies to support the marketing and trade marketing teams.

· Manage the selection and performance of research agencies to ensure top-tier results and strategic impact.

Cross-Functional Collaboration:

· Support Marketing (Category & MarComm) by developing impactful presentations and selling stories for new items, pricing, promotions, and merchandising strategies.

· Build strong relationships with category teams to align insights with business objectives.

· Partner with MarComm and trade marketing teams to develop and execute data-driven promotional strategies.

· Present findings and recommendations to senior leadership and key stakeholders in a concise and impactful manner.

Skills/Qualifications:

· Bachelor’s degree in marketing, business, analytics, or a related field; MBA preferred.

· 7 years of experience in marketing analytics and consumer research within the CPG industry.

· Expertise in analyzing syndicated data from Nielsen, IRI, or other relevant sources.

· Experience in qualitative and quantitative research methods, including consumer segmentation, journey mapping, and brand positioning.

· Excellent communication and presentation skills with the ability to distill complex data into actionable insights.

· Strong problem-solving, critical thinking, and data-driven decision-making skills.

· Proven ability to manage multiple priorities, projects, and stakeholders effectively.

· Positive attitude, dependability, and self-motivation, with the flexibility to adapt to changing business needs.

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per year

Schedule:

• Monday to Friday

Application Question(s):

• Enter your email
• Salary expectations

Experience:

• marketing analytics and consumer research in CPG industry: 7 years (Required)

Work Location: On the road

Salary : $90,000 - $110,000