Marketing Operations Manager - Remote

ABOUT THE ROLE

The Marketing Operations Manager will play a key role in streamlining our marketing efforts, improving processes, and ensuring successful execution of campaigns. This role is ideal for someone who is highly organized, a strong communicator, and analytical with a passion for optimizing marketing performance.

The Marketing Operations Manager will be responsible for overseeing the end-to-end process of our marketing operations initiatives including managing tools, systems, data, reporting, and cross-functional coordination to ensure marketing campaigns run smoothly and efficiently. Thie role will work closely with marketing, sales, and other key stakeholders to optimize our marketing program, drive data-driven decisions, and improve overall marketing performance.

THE DETAILS

This is a full-time, remote position. Position may require travel 1-2 times per year.

ESSENTIAL DUTIES AND RESPONSIBILTIES

Marketing Technology & Systems Management:

• Manage and optimize marketing technology stack (email marketing platforms, marketing automation, etc.).
• Ensure integration and alignment of tools with marketing, sales, and other key stakeholders to support marketing goals.
• Help maintain marketing automation best practices, including data hygiene, segmentation logic, and integration with other systems.
• Manage prospect database for marketing to include organizing, segmenting, and maintaining accurate, up-to-date contact information, ensuring data quality, and optimizing it for targeted outreach and lead nurturing.
• Troubleshoot technical issues related to marketing campaigns and automation tools and collaborate with internal teams or vendors to implement solutions.

Campaign Execution and Process Improvement:

• Collaborate with the marketing team in the planning, execution, and optimization of multi-channel marketing strategies and initiatives.
• Build and launch email and nurture campaigns through marketing automation to increase prospect engagement and conversion.
• Manage the end-to-end process of email campaigns, including drafting, segmenting, scheduling and sending emails to increase prospect engagement and conversion.
• Implement and execute A/B tests and other experiments to refine and improve lifecycle marketing campaigns
• Streamline and standardize marketing processes to increase efficiency and reduce manual work.
• Ensure all emails and landing pages are aligned with email best practices, brand guidelines and up to date.

Data and Analytics:

• Establish and track key performance metrics (KPIs) across multiple channels and data sources to evaluate campaign effectiveness and provide recommendations for optimization and continuous improvement.
• Provide regular reporting and insights on campaign performance, customer engagement, and marketing ROI, including creating dashboards.
• Develop and maintain segmentation and targeting strategies to deliver personalized content to the right audiences at the right time.

Project Management:

• Oversee and coordinate the execution of marketing projects from inception to completion.
• Develop and manage timelines, resources, and deliverables for marketing initiatives.
• Work with key stakeholders to ensure timely and successful project delivery.

Collaboration and Stakeholder Management:

• Act as a liaison between marketing, sales, and other departments to ensure alignment on goals and strategies.
• Support the sales team with lead management, nurturing, and reporting.
• Provide training and support to team members on marketing systems and processes.

Budget and Vendor Management:

• Assist with budget planning and ensure marketing stays within budget.
• Manage relationships with external vendors and contractors for marketing tools and services.

VALUES

• Work Ethic – Dedication to getting the job done well and on time, regardless of circumstances, a can-do attitude
• Team Player – Proactively seeks to work with others to accomplish a common goal. Willingness to share challenges and successes with others.
• Adaptability – Demonstrates flexibility and a willingness to change as circumstances evolve and be coachable
• Resourceful – Proactive willingness to utilize available information and tools to figure things out.
• Commitment – Demonstrates a dedication to the job, project, organization, customer/clients, and co-workers
• Self-Motivated – Proactively jumps in to start a task or project with limited direction; asks to take on more responsibility and what is next
• Collaborative – Demonstrates the ability to work well with others to accomplish a goal and get the work done; takes opinions of others into consideration; includes others in the decision-making process

SPECIAL KNOWLEDGE, SKILLS, ABILITIES NEEDED

• An intense desire to design, improve, and optimize processes and systems
• Comprehensive experience with CRM, marketing automation, and sales platforms required. Marketing Cloud Account Engagement and Salesforce experience preferred, or experience with other platforms such as Marketo, HubSpot, etc.
• Familiarity with digital marketing best practices and the implementation of multi-channel campaigns
• Ability to problem solve, manage competing priorities, and meet deadlines in a fast-paced environment
• Excellent communication (verbal and written) and interpersonal skills, and an ability to effectively communicate with both business and technical teams
• Ability to establish and maintain strong relationships with internal and external stakeholders
• Self-starter, committed, tenacious, and driven to excellence in all aspects of role
• Experience collaborating on and leading projects with multiple stakeholders

• Capable of understanding, interpreting, and presenting the results of data to different internal and external stakeholders
• Mastery of Microsoft Office products (Excel, PowerPoint, etc.)
• Basic HTML/CSS experience

EDUCATION / EXPERIENCE

• EDUCATION: Bachelor’s degree or equivalent experience required
• EXPERIENCE: 5-10 years of related experience, preferably in healthcare
• Limited travel 1-2x/year may be required

SALARY RANGE

• $100,000- $120,000 annually. Exact pay will be determined based on candidate experience and geographic location.