Go-to-Market Manager

Masimo Consumer, the parent company of leading audio brands Bowers & Wilkins, Denon, Marantz, Polk Audio, Definitive Technology and Classe, is seeking a talented and energetic Go to Market Manager for the Americas region. With a product portfolio spanning both traditional high-performance components as well as fast-moving headphones and soundbars, this role represents a unique opportunity to drive strategy and business outcomes for the world’s leading premium audio brands in the largest audio market in the world.

Reporting to the regional commercial VP, the GTM Manager will translate the global brand strategies, product HERO campaigns, marketing strategies, and brand positioning into Americas go-to-market strategies and channel execution plans. They support commercial excellence in the region by creating the conditions for sales growth in the region. They will lead development of channel strategies and pricing strategy in the region, manage the full product lifecycle for all Masimo Consumer products in the region and drive successful new product introductions (NPI’s).

The successful individual will be highly detail-oriented, able to work harmoniously with a wide range of colleagues in diverse areas of Masimo’s and our customers’ business and adept at working with sales, forecasting and product information data. Above all, they will approach the work with a customer-centric viewpoint and work proactively to ensure mutual success for both the customer and Masimo.

Essential Responsibilities

Brand and Channel Management

• Own the NPI (New Product Introduction) process. Work cross-functionally to ensure completion of NPI check list, on-time delivery of NPI assets, internal and external briefings and post-launch reporting vs. KPIs.
• Support the NPI Milestone process by analyzing sales trends and market data to support new product development.
• Drive development and execution of the channel strategy for all Masimo Consumer products in the region. Conduct business analysis to determine pricing and distribution plans that will be net accretive to the business. Partner across the Americas organization to ensure channel strategy aligns to global direction.
• Own the promotional strategy for all Masimo Consumer products in the region. Partner across the Americas organization to ensure promotional plans align to global direction.
• Own development of channel strategy for new business initiatives including market data analysis and target setting/tracking

Commercial Review, Reporting & Project Management

• Own the regional Commercial Review process to drive cross-functional accountability to the annual sales plan and key initiatives in the region. Create and update reporting, templates and project trackers.
• Develop and implement run-the-business reporting to support the Brand/Channel Management and PSI/Stock Management needs above.
• Conduct analysis to define key accounts in the region, definition of key initiatives to support growth with key accounts and reporting on initiatives.
• Align cross-functionally on KPI’s for NPI’s and Brand initiatives and report regularly on progress.
• Own regional market data source selection, procurement and analysis. Ensure insights are communicated cross-functionally to drive business decisions.

PSI and Stock Management

• Work cross-functionally to increase forecast accuracy in the region. Ensure salespeople are properly supported with the information needed to forecast their business accurately.
• Work with Operations team to optimize PSI (Production/Sales/Inventory) including model transition planning and development of strategies to address excess & obsolete inventory
• Work cross-functionally to develop and implement product allocation strategy for constrained goods.

Minimum Qualifications

• Bachelor’s degree or equivalent experience.
• 5-10 years impactful prior experience in a global or regional go-to-market/product marketing role in consumer audio (headphones, component loudspeakers, custom integration products, Hi-fi systems and/or home theater systems).
• Prior experience with product launches and end-to-end lifecycle management of consumer audio products in the Americas market (US, Canada and Latin America).
• Working understanding of basic financial concepts to determine product profitability, develop a dealer margin structure and conduct promotional/pricing analysis.
• Prior experience with SKU-level and product-line level forecasting including PSI analysis, seasonality analysis and annual sales projection.
• Outstanding business analysis skills and proven ability to drive organizational outcomes using data-driven analysis.
• Familiarity with consumer market data sources such as Circana (NPD) and Futuresource, their strengths and their limitations.
• Strong written and oral communication skills.
• High level of proficiency in Microsoft Office, particularly Excel and Power BI.
• A true team-player, with exceptional communication skills and the ability to interact at all levels in an international, matrix type organization.
• Capable of managing work in an independent manner. A self-starter with initiative.

Preferred Qualifications

• Prior experience managing a business relationship with Circana.
• Prior experience working with Microsoft Dynamics NAV and Power BI.
• Relationships/prior experience with Amazon, Best Buy, Costco, Walmart and/or Prosource in a sales, product marketing or product management capacity.
• An undergraduate or graduate degree in Business Management or related field.

Compensation

The anticipated salary range for this position is $101,000-$152,500 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 10% AIP bonus based on company, department, and individual performance.

Masimo Consumer offers benefits such as Medical, Dental, Vision, Life/AD&D, Disability Insurance, 401(k), Vacation, Sick, Holiday, Flexible Spending Accounts, Voluntary Accident, Critical Illness, Hospital, Long-Term Care, Employee Assistance Program, Pet Insurance. All benefits are subject to eligibility requirements.

About Us

Masimo Consumer is a newly formed division within Masimo, the most innovative remote patient monitoring company in the world. This division oversees the consumer audio business (formerly called Sound United) and Masimo's expansion into consumer health. Masimo Consumer strives to improve lives through consumer centric innovations. One of the world’s largest portfolio audio companies, Masimo Consumer Audio is home to eight legendary audio brands: Bowers & Wilkins®, Denon®, Polk Audio®, Marantz®, Definitive Technology®, Classé®, and Boston Acoustics®. Each brand boasts its own philosophy and unique approach to bringing sound and home entertainment to life. With over 300 years of innovative audio and home solution expertise, Masimo Consumer Audio improves lives by creating distinct and immersive listening experiences for a wide range of consumers in more than 130 countries.

To learn more about Masimo Consumer Audio and its brands, visit www.masimo.com.

Why Masimo Consumer

We employ more than 1,800 associates in 18 countries, empowering us to take our brands to new heights. Masimo Consumer has a global face and a sales presence in over 130 countries with manufacturing, supply chains, distribution channels and associates in the United States, Europe, Japan, China, and other parts of Asia.

High visibility, broad impact. This is a high growth, changing environment, and you will have the opportunity to really make an impact on our systems and processes and how we enhance them. In addition to being exposed to new projects and learning new skills, this role also positions you to interact with a variety of departments, teams and leadership groups on a global basis.

Great time to join.We are proud to provide premium audio/video experiences to both commercial and consumer markets and, we're experiencing healthy growth. When you've proved yourself a star and are ready for the next career step, the opportunities will be there.

Cultural experience.You will have regular exposure to many cultures. We're in over 130 countries, so you're not just focused on one culture, but will enjoy working with many.

Building on success.Our growing portfolio of premium audio and video products and the new consumer health line delivers the best in design, technology, innovation and performance to a variety of customers who seek to enrich the moment with pure sound and vision. Our well-respected products continuously win industry awards and accolades. We are investing in growth and expanding our product lines, distribution channels and markets, and our teams, making this an exciting time to be part of Masimo Consumer.

Excellent compensation, benefits and work environment.In addition to a competitive salary, attractive incentive program, we offer a collaborative work environment and professional development opportunities. Join MASIMO CONSUMER and let’s build an even greater company together!

Notice to US Job Applicants

Masimo Consumer is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Job Type: Full-time

Pay: $101,000.00 - $152,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person

Salary : $101,000 - $152,000