What are the responsibilities and job description for the Senior Technical Lifecycle/CRM Manager position at SoundCloud Ltd?
SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400 million tracks from 40 million artists, the future of music is SoundCloud.
SoundCloud’s Lifecycle Marketing team is looking for a technical CRM expert to dive into personalization, automation, content APIs, domain setups, and data integration. This person will excel in collaborating with data engineers and cross-functional teams to implement advanced, personalized notification strategies while ensuring adherence to best practices. The role demands strong technical CRM skills, templating languages (e.g., Liquid, Jinja), proficiency in HTML / CSS, and proven experience managing large-scale CRM operations.
Key Responsibilities :
- Manage CRM platform (e.g., Salesforce, MoEngage, Braze) with a strong technical focus on automation and personalization
- Drive sophisticated personalization strategies through advanced technical expertise in HTML / CSS and marketing templating languages (e.g., Liquid, Jinja). Design and implement API integrations to leverage customer data for dynamic content creation, enabling highly targeted and data-driven marketing campaigns that scale
- Partner with MoEngage and deliverability representatives to optimize platform utilization, leverage new features, and maintain strong IP reputation
- Serve as a final checkpoint for QA, ensuring all notifications are thoroughly reviewed before deployment, with attention to detail to catch potential issues and maintain high-quality standards
- Collaborate closely with data engineers to ensure the use of complex data for campaign optimization and personalization
- Strategize, design, and optimize automated email, push, and in-app campaigns, assisting in developing a roadmap with notification opportunities
- Drive campaigns aimed at improving user engagement and achieving key business outcomes
- Collaborate with cross-functional teams, including engineering, product marketing, creatives, data analysts, and lifecycle managers, to ensure timely and effective campaign execution
- Lead and manage a technical Lifecycle Analyst that will directly support this role
Experience and Background :
The salary range for this role is $130,000-$155,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!
Salary : $130,000 - $155,000
