What are the responsibilities and job description for the Senior Marketing Operations & Growth Marketing Manager position at SoundThinking (formerly ShotSpotter)?
SoundThinking, Inc. (formerly ShotSpotter) is a leading public safety technology company that is dedicated to helping law enforcement and communities work together to create safer neighborhoods. Using innovative technology and data-driven solutions, the company empowers public safety agencies with insights, tools, and resources to enhance response times, reduce crime, and build trust with the communities they serve.
SoundThinking is trusted by approximately 250 customers and has worked with over 2,000 agencies to drive more efficient, effective, and equitable public safety outcomes. The company’s SafetySmart™ platform which includes ShotSpotter®, the leading acoustic gunshot detection system, enables agencies to operate more efficiently through the investigative process with key digital capabilities. Additional information on the company and the SafetySmart™ Platform can be found at www.soundthinking.com.
SoundThinking has been designated a Great Place to Work® Company.
About The Role
We're looking for a Senior Growth Marketing & Operations Manager to architect and execute scalable growth programs while owning the systems, data, and performance infrastructure behind them. You’ll bridge strategy and execution—leading demand gen experimentation, fine-tuning marketing ops processes, and building campaigns that fuel pipeline.
This role is ideal for someone who thrives in fast-paced environments, loves cross-functional collaboration, and gets excited about attribution, automation, and full-funnel performance.
Essential Duties/ Responsibilities
Marketing Operations
Hybrid Workplace
SoundThinking follows a hybrid schedule for employees who live equal to or less than 50 miles from one of our office locations, which include Fremont, CA, Tucson, AZ, Washington, D.C., or Iselin, NJ. Employees are expected to work onsite 3 days per week – the specific days are dependent on the office location.
The above salary range is based on a good faith estimate made at the time of publication and may be modified in the future. The pay offered to a candidate may vary within this range depending on factors such as education, experience, and geographic location
SoundThinking provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, SoundThinking complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
SoundThinking expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of SoundThinking’s employees to perform their job duties may result in discipline up to and including discharge. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact SoundThinking at careers@soundthinking.com for assistance.
Note: The Company reserves exclusive right in its sole discretion to modify, adjust, delete, add or otherwise change the above at any time.
SoundThinking is trusted by approximately 250 customers and has worked with over 2,000 agencies to drive more efficient, effective, and equitable public safety outcomes. The company’s SafetySmart™ platform which includes ShotSpotter®, the leading acoustic gunshot detection system, enables agencies to operate more efficiently through the investigative process with key digital capabilities. Additional information on the company and the SafetySmart™ Platform can be found at www.soundthinking.com.
SoundThinking has been designated a Great Place to Work® Company.
About The Role
We're looking for a Senior Growth Marketing & Operations Manager to architect and execute scalable growth programs while owning the systems, data, and performance infrastructure behind them. You’ll bridge strategy and execution—leading demand gen experimentation, fine-tuning marketing ops processes, and building campaigns that fuel pipeline.
This role is ideal for someone who thrives in fast-paced environments, loves cross-functional collaboration, and gets excited about attribution, automation, and full-funnel performance.
Essential Duties/ Responsibilities
Marketing Operations
- Own and optimize the marketing tech stack—HubSpot and Salesforce experience is a must
- Develop and maintain campaign tracking frameworks, UTM governance, and attribution models (first, last, multi-touch)
- Operationalize lifecycle stages, lead scoring, and routing in alignment with Sales and RevOps
- Maintain CRM/marketing automation data integrity and compliance (GDPR, CAN-SPAM)
- Build dashboards and reporting to track KPIs, campaign impact, and pipeline performance
- Partner with the Demand Gen director to lead full-funnel demand gen initiatives across paid, organic, and outbound-assisted campaigns
- Execute growth experiments to improve conversion rates, drive qualified traffic, and optimize channel mix
- Run A/B and multivariate testing across ads, landing pages, CTAs, and email nurtures
- Partner with product marketing and content teams to activate campaigns that resonate with our ICP
- Analyze and iterate based on performance data to improve pipeline efficiency and lower CAC
- 5–8 years of B2B SaaS marketing experience, with a hybrid background indemand gen and marketing operations
- Deep hands-on experience with HubSpot and Salesforce; strong CRM/email marketing automation knowledge
- Familiarity with 6sense or Demandbase for ABM, audience segmentation, and intent-driven targeting
- Proficient in building reports and dashboards (HubSpot, Salesforce, Looker/Tableau/GA)
- Experience managing paid media campaigns (LinkedIn, Google, content syndication, etc.)
- Proven track record of growth experimentation, testing frameworks, and funnel optimization
- Highly analytical and comfortable working with data, SQL skills a plus
- Experience with tools like Clearbit, Chili Piper, and attribution tools
- Exposure to product-led or ABM strategies
- Comfort working with designers and copywriters on campaign execution
- Experience in a scale-up or high-growth SaaS environment
- A strategic seat at the table driving growth impact
- Ownership over systems and strategy to influence revenue outcomes
- A collaborative team that values experimentation, innovation, and real results
- Drive meaningful impact by connecting innovative technology with agencies working to make communities safer.
Hybrid Workplace
SoundThinking follows a hybrid schedule for employees who live equal to or less than 50 miles from one of our office locations, which include Fremont, CA, Tucson, AZ, Washington, D.C., or Iselin, NJ. Employees are expected to work onsite 3 days per week – the specific days are dependent on the office location.
The above salary range is based on a good faith estimate made at the time of publication and may be modified in the future. The pay offered to a candidate may vary within this range depending on factors such as education, experience, and geographic location
SoundThinking provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, SoundThinking complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
SoundThinking expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of SoundThinking’s employees to perform their job duties may result in discipline up to and including discharge. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact SoundThinking at careers@soundthinking.com for assistance.
Note: The Company reserves exclusive right in its sole discretion to modify, adjust, delete, add or otherwise change the above at any time.
