What are the responsibilities and job description for the Senior Marketing & Publicity Associate, Children's Books position at Sourcebooks?
We’re looking for a creative, strategic, and highly collaborative Senior Marketing & Publicity Associate to join our growing children’s impact marketing team. In this role, you’ll be a key player in launching Stonefruit Studio, our bold and compassionate new children’s book imprint focused on sparking joy and imagination for readers of all ages. You’ll also help lead campaigns across our broader kids' list, including picture books, middle grade, graphic novels, YA, and nonfiction.
This is a brand new, hands-on, high-impact role where you’ll own dynamic marketing and publicity campaigns from start to finish. From author care and media pitching to social content strategy and tour planning — you’ll be at the forefront of building buzz and brand love around some of the most exciting books in children’s publishing.
This role can be hybrid from our Naperville, IL or New York City office, or fully remote from: AZ, CT, IL, LA, MA, MD, MN, NJ, NY, NV, OR, PA, TN, TX, WA, and WI.
Salary range: $55,000 – $65,000/year - Starting pay is based on factors like location, experience, and relevant skills — ensuring a fair and competitive offer.
What You’ll Do
Craft and execute creative, high-visibility marketing and publicity campaigns that drive buzz and book sales
Manage author and agent relationships with warmth, responsiveness, and a collaborative spirit
Lead and grow the social media presence for Stonefruit Studio, including content creation, calendar management, and community engagement
Build author platforms with tailored growth strategies that connect directly with readers
Collaborate with the performance marketing team to integrate organic and paid strategies
Pitch to national and regional media outlets, and build strong, ongoing relationships with press and influencers
Plan and coordinate author events — from school visits to book tours and virtual appearances — occasionally traveling to support major moments
What You’ll Bring
3 years of experience in consumer-facing marketing, publicity, or brand development (ideally in book publishing or a lifestyle/entertainment-related industry)
A true love of books, storytelling, and kidlit across age categories
Experience managing social platforms and creating engaging content — from trend-savvy TikToks to polished Instagram Reels
Strong copywriting skills across formats: media pitches, marketing copy, press releases, and digital assets
Excellent verbal communication — you're comfortable pitching, presenting, and championing your titles
Familiarity with Canva, CapCut, and other design/video tools (bonus points for Premiere Pro, Final Cut, or After Effects, but not required)
A self-starter mindset and the ability to stay organized, agile, and creative in a fast-moving environment
Ready to Apply?
We want to hear why you’re excited about Sourcebooks and why you’re the right fit for this role — so please submit:
Your resume, salary requirements and a compelling cover letter that tells us why you want to work at Sourcebooks, why this position excites you, and how your experience makes you a great match
A portfolio or samples of relevant work (social media campaigns, marketing materials, press releases, etc.)
Applications without a cover letter and portfolio will not be considered. Show us your passion and creativity — we’re looking for someone who’s as enthusiastic about this opportunity as we are!
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, & generous paid time off.
Sourcebooks values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Salary : $55,000 - $65,000
