What are the responsibilities and job description for the South Coast Plaza is hiring: Public Relations Manager in Costa Mesa position at South Coast Plaza?
Company Description
South Coast Plaza is an upscale luxury goods shopping center located in Costa Mesa, California. We are the largest shopping center on the West Coast with sales of over $1.8 billion annually. With more than 250 retailers at South Coast Plaza, we offer an extraordinary luxury shopping experience with fine dining, personal shopping services, and upscale amenities.
Role Description
This is a full-time, on-site role for a Public Relations Manager. The PR Manager will be highly collaborative and work in tandem with the marketing team to execute the SCP marketing strategy. You will have a strong PR background in the fashion and / or luxury space and be dialed into industry news, current events, pop culture and the arts and dining.
Responsibilities
Execute South Coast Plazas annual Public Relations strategy as part of a comprehensive marketing plan focusing on exposure for the shopping center and its retailers
Write and deploy all press releases with a strong, editorial SCP voice
Create and execute on-going media pitches for the following : new boutiques and restaurants, seasonal programming, fashion, jewelry, beauty and home, SCP events and other initiatives
Maximize South Coast Plaza brand presence locally and regionally through media placements
Develop and maintain relationships with local, regional, and national media contacts for digital, print and broadcast outlets
Plan and coordinate press announcements for new boutiques in tandem with each brands press department
Anticipate and address negative press and potential PR crises
Produce monthly reports on PR analytics and results
Create and produce media kits
Maintain and regularly update media databases
Assist in the planning and production of media events
Create talking points for SCP spokespeople for all interviews, media events and newsworthy events impacting the company
Review all media requests and submit recommendations to supervisor
Qualifications
- Excellent written and verbal communication skills
- Ability to work in a fast-paced environment
- Proven track record of 6-8 years in PR, preferably in the luxury fashion space
- Strong relationships with both local and national business and industry media outlets as well as fashion writers and editors
- Excellent written, editing and verbal skills
- Bachelor's degree in public relations, communications, or related field
Salary range : Base salary commensurate with experience $85k-105k
Salary : $85,000 - $105,000
