What are the responsibilities and job description for the PART-TIME FREELANCE KLAVIYO EMAIL MARKETING EXPERT position at South Loop Loft?
South Loop Loft is a luxury vintage furnishings brand specializing in one-of-a-kind European-sourced pieces. We are seeking a highly skilled Klaviyo Email Marketing Expert to optimize our email marketing efforts, build sophisticated automated flows, and elevate our customer engagement. This part-time freelance role offers the opportunity to grow with us and continue on as a consultant.
Location: Remote
Employment Type: Part-Time Freelance
ROLE OVERVIEW
We’re looking for a strategic partner with a deep understanding of Klaviyo’s advanced features, who can refine our email marketing strategy, create visually stunning campaigns, and optimize performance for maximum engagement and conversion. A strong graphic design background is required to ensure our emails align seamlessly with our high-end brand aesthetic.
KEY RESPONSIBILITIES
Audit and optimize existing Klaviyo flows to enhance customer journeys.
Strategize, build, and implement sophisticated automated flows, including welcome sequences, abandoned cart, post-purchase, re-engagement, and VIP customer journeys.
Design and execute visually compelling email campaigns that reflect our brand identity.
A/B test subject lines, content, and design to improve performance.
Analyze campaign performance and provide actionable insights to increase open rates, click-throughs, and conversions.
Collaborate with our marketing team to align email efforts with our overall strategy.
Stay updated on email marketing trends and Klaviyo innovations to recommend improvements.
QUALIFICATIONS
Proven experience working with Klaviyo, with a strong portfolio showcasing email flows and campaigns that drive results.
Solid graphic design skills, with proficiency in tools such as Adobe Creative Suite, Canva, or Figma.
Experience in luxury, interior design, or high-end retail email marketing preferred.
Ability to create compelling copy that aligns with our brand voice and engages our high-end clientele.
Strong analytical skills and experience interpreting email marketing data.
Excellent project management skills and the ability to work independently.
Understanding of email compliance (GDPR, CAN-SPAM) and best practices.
COMPENSATION & COMMITMENT
Part-time freelance role; with a large project of building out email flows, to start.
Opportunity to continue as an ongoing consultant based on performance.
Competitive hourly rate based on experience.
HOW TO APPLY
