Director of Human Relations and Public Relations

JOB GOAL:

To oversee and direct a variety of tasks involving the development and implementation of a comprehensive and dynamic communications strategy for the District. The Director shall serve as the creative architect for all internal and external communications – including website implementation. Under the leadership of the Assistant Superintendent of Finance and Business Operations will add value by fostering productive cross-functional relationships with internal stakeholders. This role promotes and values teamwork, process, communication, and relationship management.

QUALIFICATIONS:

• Bachelor Degree in public relations, marketing, communications, journalism, business or related field.
• Five to seven years of related public school experience including supervisory and project management responsibilities.
• 2 years of Business Office experience strongly preferred.
• Strong media relations background, including a range of experience representing an organization with print, radio and broadcast media.
• Submission of pre-employment medical examination (Section 148 of the Pennsylvania School Code)
• Submission of a report of criminal history record from the Pennsylvania State Police (Section 111 of the Pennsylvania School Code)
• Submission of a report of criminal history from the Federal Bureau of Investigation (FBI) in accordance with Act 114 of 2006
• Submission of a clearance report from the Pennsylvania Department of Public Welfare in accordance with Act 151 of 1994

PERFORMANCE RESPONSIBILITIES

• Serves as spokesperson for the district and promotes cooperative relationships between the district and its stakeholders.
• Develops a comprehensive communications plan for the district
• Prepares district publications and materials for internal and external audiences, including newsletters, calendars, media releases, and other publications as directed
• Responds to crisis situations both during and after normal working hours to receive information from administration and to convey that information to families, staff, and the media
• Organizes special events, both in-person and virtual, to promote community awareness of, investment in, and support of the district and its schools
• Manages content on the district’s website
• Counsels district administration in strategic communication and communication issues
• Maintains and develops positive relationships with students, administration, teachers, staff, board of directors, and community members
• Responds to issues that may result in negative impact and develops a plan of action to handle those situations
• Identifies and helps shape policies and procedures in the public interest
• Oversees and manages the district’s branding resources including logo and slogan and ensures logos are being used according to district’s style guide
• Manages SchoolMessenger notification system including school delay and closing information to families and staff in the event of inclement weather or other emergency before, during, and after normal working hours
• Prepares speeches and written communication for district administrators and staff
• Directs and produces all video content on the Eagle Stadium video board and oversees operation of such content during District events.
• Coordinates, produces and directs the live streaming of district athletic and special events
• Serves as the executive director of the South Park Education Foundation, managing a volunteer Board of Directors and coordinating fundraising and development efforts
• Develops public-facing forms, paper and electronic, for district’s schools
• Conducts formal and informal research to determine public opinion and attitude
• Oversees the processing of information related to an employee’s lifecycle, from recruitment to off-boarding.
• Collaborate with the Business Office team to maintain personnel records, HRIS, and other systems.
• Manages the tuition reimbursement program
• With the support from the Business Office team members and external resources, manages employee questions on benefits, policies, initiatives and systems
• Support the district in implanting programs to help improve the employees experience
• Improve District HR practices and process continually, leveraging information systems to increase efficiency and effectiveness