What are the responsibilities and job description for the Performance Marketing Manager position at Southeastern Equipment Company?
Performance Marketing Manager - Southeastern Equipment
Effective March 10th, 2025
Location: New Albany, Ohio
Reports to: Director of Marketing
Travel Requirements: Occasional Travel
FLSA Classification: Exempt
Are you a dynamic and results-driven marketer with a passion for digital advertising, eCommerce growth, and optimizing performance metrics? Southeastern Equipment is looking for a Performance Marketing Manager to lead our marketing efforts and help drive revenue and customer loyalty. If you have 5 years of experience in digital marketing, SEO, email marketing, and paid media, we want you to join our team!
Primary Responsibility Summary
As the Performance Marketing Manager, you will be responsible for planning, directing, and coordinating the marketing of Southeastern Equipment’s products and services. This role covers a wide range of duties, from overseeing digital advertising and eCommerce marketing to ensuring compliance with policies and fostering effective communication across teams. You will strategize comprehensive lead generation efforts, optimize paid media strategies, and drive eCommerce growth to enhance revenue.
Key Responsibilities
- Digital Advertising & Paid Media: Lead search and display campaigns across platforms such as Google Ads, Facebook/Meta, and LinkedIn. Analyze performance data, adjust strategies, and collaborate with the creative team to produce effective ad content.
- eCommerce Growth & Email Marketing: Drive revenue growth for our Parts eCommerce platform. Oversee email marketing campaigns with segmentation, personalization, and engagement, running A/B tests to refine content for better results.
- Traditional & Regional Marketing: Manage traditional marketing campaigns, including radio and display ads, ensuring a seamless customer experience.
- Data-Driven Reporting & Optimization: Track key performance metrics using tools like Google Analytics and CRM platforms. Provide actionable insights to leadership, optimizing campaigns and improving ROI.
Metrics You Will Be Accountable For:
- Return on Ad Spend (ROAS)
- Inbound lead generation
- eCommerce revenue growth
- Lead quality (SQL and MQL)
- Site visitors, engagement rate, and bounce rate
Educational and Experience Requirements
- 5 years of experience in performance marketing, digital advertising, or paid media.
- Hands-on expertise with Google Ads, Paid Social, SEO, email marketing, and geotargeting.
- Familiarity with Google Analytics, CRM tools, and digital marketing platforms like HubSpot, Marketo, Salesforce, and MailChimp.
- Strong analytical, project management, and communication skills.
- B2B or dealership environment experience is a plus.
- Experience in managing a team is preferred.
Interpersonal Skills
- Ability to collaborate with cross-functional teams.
- Strong project management and analytical skills.
- Self-starter with excellent prioritization skills and the ability to work under pressure.
- Ability to meet deadlines and adapt quickly in a fast-paced environment.
- Must handle sensitive information with discretion and professionalism.
Physical and Mental Demands
- Regularly required to sit, use hands, talk, or hear.
- Occasional lifting up to 10 lbs.
- Specific vision abilities (close vision and ability to adjust focus).
Southeastern Equipment's Values & Mission:
- Mission: To help our customers win.
- Vision: To be a leading solutions provider in the construction and related industries.
- Values: Hustle, Thoughtful, Passion, Customer-Focused.
Ready to make a difference? Apply now to join our team and help shape the future of marketing at Southeastern Equipment!
Southeastern Equipment Company is unable to offer sponsorship now or in the future. All candidates must be legally authorized to work in the United States without the need for sponsorship.
Please keep in mind that the posted pay range represents the range for all positions in the job grade within which this position falls. The actual hourly/salary offer will take into account a wide range of factors, including location, certifications, and skill development and potential bonuses.
Our dealership offers full time employees: competitive salary, full benefits: Medical, Dental, Vision, Critical Illness, Life Insurance, 401K with match, Wellness, PTO, company apparel, uniforms provided, and boot allowance. EOE.
Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
