What are the responsibilities and job description for the Director of Marketing position at Southeastern Laundry Equipment Sales?
Job Title: Marketing Director
Location: Marietta, GA
Job Type: Full-time
About Us:
Southeastern Laundry Equipment Sales, located in Marietta, GA, is seeking a Marketing Director to join our growing team. Since 1976, we have been the Southeast’s premier distributor of industrial and coin laundry equipment, providing sales, leasing, servicing, and parts across multiple industries. Guided by our seven core values—Respect, Integrity, Ownership, Team First, Positivity, Innovation, and Excellence—we are committed to excellence in all aspects of our business.
Job Description:
We are looking for an innovative and results-driven Marketing Director to lead our marketing initiatives, enhance brand awareness, and support our sales team through strategic marketing efforts. The ideal candidate will be a creative thinker, customer-focused, and able to thrive in a fast-paced environment.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and sales growth.
- Oversee content creation for various channels, including website copy, blog posts, social media, and marketing collateral.
- Plan, implement, and analyze marketing campaigns across multiple platforms (digital, print, social media) to ensure alignment with business goals.
- Conduct market research to identify trends, customer needs, and new opportunities for business expansion.
- Maintain consistent brand messaging and visual identity across all marketing materials.
- Plan and manage company events, trade shows, and promotional activities to enhance brand presence and engage customers.
- Track and measure the effectiveness of marketing campaigns, using data-driven insights to refine strategies and report on key performance metrics.
- Collaborate with sales, product development, and other departments to align marketing efforts with company objectives.
- Develop and manage the marketing budget, ensuring cost-effective resource allocation.
Qualifications:
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience: 3 years of marketing experience, preferably in a B2B environment.
- Skills & Expertise:
- Proven ability to develop and execute successful marketing campaigns.
- Strong analytical skills with a data-driven approach to decision-making.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, and email marketing.
- Experience with marketing automation and CRM systems.
- Ability to develop innovative marketing strategies and creative content.
- Strong project management skills, capable of handling multiple projects simultaneously.
- Collaborative team player with a strategic mindset.
Benefits:
- 401(k) with matching contributions
- Dental, health, and vision insurance
- Flexible spending account
- Life insurance
- Paid time off
If you are passionate about marketing and want to make a meaningful impact in a growing company, we’d love to hear from you! Apply today and become part of our dynamic team at Southeastern Laundry Equipment Sales.
Job Type: Full-time
Pay: $90,000.00 - $130,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Application Question(s):
- Can you share a specific example of a marketing strategy or campaign you led that significantly drove revenue growth for a company? What was your approach, and how did you measure its success?
Work Location: In person
Salary : $90,000 - $130,000
