What are the responsibilities and job description for the Senior Manager of Marketing position at Southern California Edison?
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.
Join the Clean Energy Revolution
Become a Senior Manager of Marketing at Southern California Edison (SCE) and build a better tomorrow. In this job, you will lead a team responsible for strategic planning, integration, and forecasting within the Customer Experience Marketing by Automation department. You will set objectives to develop cohesive and effective marketing and digital strategies at the program portfolio level. In this leadership role, you will guide your team through high-impact assignments with significant complexity in a cross-functional environment. You will mentor and support your team in recommending strategies based on emerging trends, expansion opportunities, competitive threats, new business partners, and internal process improvements.
Additionally, you will oversee how the marketing department evaluates program success through financial and marketing attribution modeling. You will be part of the team transforming how SCE markets its programs and services to all customer segments, driving more efficient marketing outcomes and enhancing the overall service experience for SCE customers. You will lead cross-functional teams from across SCE and external regulatory partners, vendors, and internal clients. Working with Product / Program owners, you will manage a budget of approximately $10-30MM and a portfolio of marketing programs, reporting directly to the Principal Manager. You will work at a strategic level, focusing on innovation, technology enablement, and performance. This role requires a strong emphasis on digital marketing technology (Martech), data literacy, and excellent project management.
As a Senior Manager of Marketing , your work will help power our planet, reduce carbon emissions and create cleaner air for everyone. Are you ready to take on the challenge to help us build the future?
Responsibilities
- Develops innovative opportunities to increase customer engagement, including the development and testing of media campaigns.
- Monitors and optimizes marketing budget allocation based on performance and guidelines.
- Leads weekly and monthly planning sessions to maintain the integrated marketing calendar and partner with cross-discipline teams on strategic approaches to content.
- Manages multiple complex projects simultaneously, with focus on high-priority tasks and make sound decisions under pressure.
- Develops and optimizes strategic programmatic digital and marketing campaigns that perform consistently above system-wide benchmarks.
- Establishes a digital scoring model to identify gaps in digital vs non-digital customer behavior in successfully developing the customer experience strategy to migrate customers low cost to serve channels.
- Develops and maintains brand standards, create comprehensive brand guidelines, and manage brand identity across all touchpoints.
- Conducts and incorporates market research, competitive analysis, and customer insights to develop effective marketing strategies that drive revenue growth and increase market share.
- Contributes to integrated communications strategies for key business initiatives, brand management, and crisis communications programs.
- Drives penetration into new segments through use of strategic marketing initiatives.
- A material job duty of all positions within the Company is ensuring the protection of all its physical, financial and cybersecurity assets, and properly accessing and managing private customer data, proprietary information, confidential medical records, and other types of highly sensitive information and data with the highest standards of conduct and integrity.
Minimum Qualifications
Preferred Qualifications
Additional Information
About Southern California Edison
The people at SCE don't just keep the lights on. Our mission is so much bigger. We’re fueling the kind of innovation that’s changing an entire industry, and quite possibly the planet. Join us and create a future with cleaner energy, while providing our customers with the safety and reliability they demand. At SCE, you’ll have a chance to grow personally and professionally, making a real impact in Southern California and around the world.
At SCE, we celebrate our differences. We are a proud Equal Opportunity Employer and will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected status.
We are committed to ensuring that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodations at (833) 343-0727.
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