What are the responsibilities and job description for the Digital Content Marketer position at Southern Company?
DIGITAL CONTENT MARKETER
JOB SUMMARY:
We are looking for a creative and innovative Digital Content Marketer to join our Marketing and Strategic Support team. In this role, you will develop and implement a content strategy for our customer service platforms to proactively educate, engage, and connect customers with personalized information and relevant solutions. Combining strategic thinking with strong project management skills, this role will be responsible for delivering relevant content to customers at the appropriate phases of their engagement journey through personalization and nurture campaigns. You will collaborate closely with Customer Service and other internal partners to drive positive customer experiences, satisfaction, and loyalty.
JOB REQUIREMENTS: (Education, Experience, Knowledge, Skills)
Four-year degree in Marketing, Communications, or related field preferred.
7 years in marketing/advertising/communications.
5 years executing a digital content strategy demonstrated by a portfolio of work.
Strong copywriting skills with the ability to create engaging content for marketing campaigns.
Demonstrated history for creating compelling messages for different verticals and target audiences.
Ability to establish KPIs to assess effectiveness, map success and maximize ROI.
Strong project management with ability to manage multiple, complex deliverables under tight deadlines.
Knowledge of Adobe Suite, Canva, Project Management and Email platforms strongly preferred.
MAJOR JOB RESPONSIBILITIES:
In this role, the Digital Content Marketer will continuously improve the customer experience with written and visual content across customer service channels. Specifically,
Develop a comprehensive content strategy that includes transactional, promotional, and evergreen content to proactively educate and engage customers on owned digital channels (native app, OCC, email, etc.).
Develop growth strategies and tactics to increase usage of self-service tools.
Drive lead generation and long-term engagement through segmentation, targeting, personalization and relevancy tactics.
Collaborate with internal partners to plan and optimize campaigns through rigorous, hypothesis-driven A/B testing.
Identify high-priority audiences by analyzing quantitative and qualitative data and insights.
Translate data-driven insights into content strategies for appropriate targets and channels.
Collaborate with Customer Service, Digital Customer Engagement, Corp. Affairs, and others to deliver consistent, unified communications to positively impact customer satisfaction.
BEHAVIORAL ATTRIBUTES:
Ability to collaborate and influence teams and functions across the organization.
Exceptional written and verbal communication skills with experience interacting with colleagues at various levels.
Meticulous with the ability to manage projects independently.
Strong client relations manager who prioritizes responsiveness to meet stakeholder needs.
A service attitude with a customer-first mindset and a commitment to inclusion.
Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable, and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeogiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).
Southern Company (NYSE: SO) is a leading energy provider serving 9 million residential and commercial customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy infrastructure company with national capabilities, a fiber optics network, and telecommunications services. Through an industry-leading commitment to innovation, resilience, and sustainability, we are taking action to meet our customers’ and communities’ needs while advancing our commitment to net zero emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture and hiring practices have earned the company national awards and recognition from numerous organizations, including Forbes, Military Times, DiversityInc, Black Enterprise, J.D. Power, Fortune, Human Rights Campaign and more. To learn more, visit www.southerncompany.com.
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Identification: 5186
Job Category: Customer Service
Job Schedule: Full time
Company: Georgia Power
