Director Digital Enablement

What You Need To Know

Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer’s Wine & Spirits is North America’s preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50 year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.

As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

At Southern Glazer’s, you’ll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you’re looking to fill your glass with opportunity, come join our FAMILY.

Overview

The Digital Enablement Directors reports into VP of Communications under the strategy of the digital organization, with the goal of building a digital first culture in the field to ensure digital readiness across all digitally enabled markets. These roles will be the national leads for DBOs (market digital leads), ensuring successful adoption and utilization of digital products, technology, and programs to drive business outcomes.

As a connection point between digital portfolios and markets, this role is focused on empowering our organization, users, and market DBOs with the necessary change management and communications support to achieve corporate and market digital performance targets. This is a leadership position that requires you to lead people, directly engage with regional and market executive leadership, and build strong relationships that promotes buy-in of new approaches while removing obstacles preventing adoption.

Primary Responsibilities

• Provide clear direction, guidance and support needed for DBOs to implement digital enablement activities and perform their responsibilities effectively.
• Help create a consistent and shared ways of working, approach, and expectations of the DBO roles across all markets.
• Manage and track progress of markets’ achievement of their annual digital goals i.e. Digital MPP and adjust tactics as necessary to ensure successful outcomes.
• Design, implement, and lead digital change management strategies and processes including activation programs and blitzes to ensure adoption of new digital products, tools, processes, capabilities and experiences.
• Partner with Digital Supplier Operations and Dedicated Digital Leads to implement a national strategy around supplier digital activations “digitally influenced sales” to drive incremental business and help close the gaps on our digital goals.
• Be a feedback hub for product teams - Capture, synthesize, and communicate feedback from DBOs to the Corporate Digital Team on user experience and platform/product enhancement opportunities.
• Work cross-functionally to coordinate digital launches, build digital sales enablement content, develop relevant communications, create product launch events, and digitize trade shows and tastings to drive engagement.
• Collaborate with portfolio and product leads across Digital as well as Dedicated Divisions to identify needs, support communications, and share best practices.

Additional Primary Responsibilities

• Provide training material to DBOs and markets on product features, positioning, and competitive differentiators.
• Assess digital resource needs end-to-end in markets starting with onboarding and make recommendations for resource allocation necessary to meet deployment and training demands for SGWS transformation initiatives.
• Develop and maintain a deep understanding of Digital Organization’s products and services, staying updated on new features and enhancements.
• Foster strong relationships both internally and externally, comfortable engaging with a variety of SMEs and reporting levels.
• Support partner functions such as OSM, NorthStar, and Corporate Comms to create change champions, implement change management processes, and best integrate the full breadth of SGWS transformation in relevant activity.
• Perform other job-related duties as needed.

Minimum Qualifications

• Bachelor’s degree plus 10 years experience in digital, sales, or operations role.
• Understanding of B2B commerce, CRM, agile, and commercial sales processes.
• Strong change management skills across multiple stakeholders and functions.
• Excellent presentation and communication skills to engage and influence senior leaders.
• Ability to work collaboratively in a fast-paced environment and adapt to evolving business needs.
• Proficient in MS Office (e.g., PowerPoint, Excel, Access, and Word).

Physical Demands

• Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor), or adding machine
• Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, and stooping
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.