What are the responsibilities and job description for the Digital Media Specialist position at Southern Tide?
Southern Tide, LLC
Greenville, SC - Southern Tide Headquarters
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At Southern Tide, our mission is to share our love for the coastal lifestyle through premium products, experiences, and service.
We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts!
The Digital Media Specialist is responsible for the management, development & optimization of Southern Tide’s digital marketing program. The Digital Media Specialist will help drive the growth and execution of key digital marketing channels, specifically organic search, organic social and e-mail marketing, while also serving as the liaison between Southern Tide and Oxford’s Marketing Center of Excellence for all paid media.
Crew Position:
- Develop full funnel strategy in partnership with Oxford Marketing Center of Excellence designed to meet revenue goals, propel new customer acquisition and increase brand awareness
- With guidance from Director of Marketing, manage relationship with Oxford’s Marketing Center of Excellence, including through day-to-day communication, status meetings, etc.
- Partner with Digital Merchandising and Digital Analytics team members to identify key product categories and styles to support with digital marketing messages
- Manage & develop campaign calendar for e-mail marketing, SMS, promotions, organic social & paid media channels and work closely with the Creative Content team to ensure parity with brand marketing initiatives.
- Lead content planning process for paid media & organic social channels, including submitting creative and copywriting requests and ensuring assets align with specific tactics and targeting strategies.
- Utilize customer data analytics to identify trends, insights, and opportunities, and implement data-driven strategies in marketing campaigns.
- Partner with Oxford’s Marketing Center of Excellence to ensure best practices, budget and ROAS targets are being met.
- Analyze campaign performance by channel and across channels. Ensure ongoing optimization of digital marketing channels and drive YoY growth and healthy ROI.
- Stay current on market trends, emerging technologies, and environmental climates that affect traffic and demand for online sales
- Provide weekly and monthly reporting on KPI’s as well as the creation of standard ad hoc reports to support the growing needs of the channel.
- Manage relationships with social media agencies & establish key performance indicator (KPI) benchmarks across all organic channels, monitoring metrics routinely.
- Manage written content for organic and paid media, as well as southerntide.com, specifically to produce copy & blog articles.
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Additional Responsibilities:
- Lead weekly calls with Oxford’s Marketing Center of Excellence & agency partners
- Partner with key members of the Merchandising, Creative Content and Digital Commerce teams to drive results
- Complete deeper dive analyses into campaigns, tactics or channels as requested
You will love this job if you…
- Have strong interpersonal and communication skills
- Are detailed oriented with excellent collaboration skills
- Are highly organized and able to efficiently multi-task in a fast-paced environment
- Have a strong appetite to help a business grow
- Have strong project management skills
Who we would like to meet:
- Bachelor’s degree in marketing, digital marketing or a related field.
- Generally, 3 years' experience in digital marketing management or related areas.
- Microsoft applications (Word, Excel, PowerPoint, Outlook).
- Knowledge of SEM/SEO tools - Google AdWords, Moz/SEMRush, Google Analytics, and Google Merchant Center strongly preferred.
- Solid understanding of key performance metrics (Conversion Rate, AOV, ROI, CTR, etc.)
- Solid knowledge of online marketing tools and best practices.
- Ability to write and create commercial copy
- Demonstrated ability to implement successful digital marketing campaigns
- Strong understanding of current digital marketing channels and their function
This Company is an equal opportunity employer and does not discriminate against qualified applicants based on based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, or any other characteristic protected by law. If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at
HRRecruitingandonboarding@oxfordinc.com
or 1-888-725-1899.
U.S. EEOC:
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