What are the responsibilities and job description for the Marketing Manager (Skilled Nursing Facility) position at Southview Manor?

Job Description

Company Description

Start Date : we have a New Employee Orientation starting soon
Salary : $60-70k
Remote : this is a hybrid position. You will be required to be in the facility frequently, therefore you will need to live within the Chicagoland area.
This is a “ Road Warrior ” position. Meaning, you will be interfacing daily with our regional referral / lead sources. This is an external business getting position. You will be in the hospitals (and other locations / centers) every day to secure new admissions to build census.

About us :

We are TRANSITIONAL CARE MANAGEMENT

We provide comprehensive management services to several inpatient healthcare centers throughout Northern IL & the Chicagoland area. These settings include Long-term Care Skilled Nursing (SNFs), Short-term Care Rehabilitation, Intermediate Care (ICFs), and Behavioral Health Service (SMHRFs) centers. Each center is unique.

This marketing position will be focused on supporting the needs of our Skilled Nursing Facility (SNF) in the Bronzeville Park area of Chicago. The name of the center is Southview Manor. While licensed as a SNF, we have a large behavioral health population here. Experience with the behavioral health (Psych) market would be helpful.

Job Description

About the position :

You will be responsible for daily census building activities of one of our Skilled Nursing Facility (SNF) , in Chicago. Depending on your success, you may also pick up responsibilities for 1-2 other SNF centers in the immediate market.

Picture this :

Your number one goal is to achieve our budgeted census in this center.

To do that, you will need to create & engage in out-bound business getting activities. These may be cold calls, hosted events (like CE presentations), Lunch-n-Learns at a variety of locations or even center-based events meant to increase tours to the center. You'll need to be outgoing & organized.

You should be self directed in your efforts, and have the ability to manage relevant CRM metrics to ensure measurable results are attained. Example : Within the first 6 months we would expect you to increase our number of sources by 15% and increase our overall referrals by 25%.

This position will not have any direct reports, but will be intertwined with administration, our central admissions & regional marketing teams.

You will be engaged in both outbound marketing and admissions at the center.

NOTE : This is a “ Road Warrior ” position. Here's what that looks like :

This is an external business getting position. You will spend a lot of time in your car traveling between referral sources and assessing patients for potential admission.

You will be expected to attend regular meetings at the center (in Bronzeville Park), but you will be in the hospitals (and other sources) 50-75% of the time.

Qualifications

We call this an Admissions Coordinator position. But in other centers, the job title may be a Clinical (or Nurse) Liaison, or Admissions and Marketing Representative or even a Sales Coordinator. Whatever you call it, it's an important job, and has a huge impact on our center.

What we need from you :

Prior admissions and / or marketing experience within the Intermediate Care Facility (ICF) or skilled nursing facility (SNF) industry.

Strong relationships with existing referral sources, so you can immediately capitalize on & bring them with you. (You will be expected to rapidly expand our census.)

Associate's or Bachelor’s Degree in a relevant healthcare field. Our ideal candidate will have experience as a Discharge Planner, Social Services, Nurse or Admissions within the SNF or behavioral health setting . You will need this education and experience to regularly conduct patient assessments to determine their fit for our environment(s).

Additional Information

Please include a cover letter outlining prior marketing metrics, successes and accomplishments.

This center is managed by TRANSITIONAL CARE MANAGEMENT. We currently provide comprehensive management services to several inpatient healthcare centers throughout Northern IL & the Chicagoland area. These settings include Long-term Care Skilled Nursing (SNFs), Short-term Care Rehabilitation, Intermediate Care (ICFs), and Behavioral Health Service (SMHRFs) centers.

Each center is unique; offering you a variety of long-term career opportunities.

Salary : $60,000 - $70,000

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