What are the responsibilities and job description for the Marketing Content Coordinator position at Southwest Baptist University?
Job Title: Marketing Content Coordinator
Department: Marketing and Communications
FLSA Status: Non-Exempt
Reports To: Director of Marketing
Summary/Objective
The Staff Writer/Social Media Coordinator will write content for SBU media platforms and create social media content for marketing the university in support of enrollment, fundraising and other marketing efforts.
Essential Job Duties
- Write content for SBU website and manage content changes that are needed on the website using the university’s CMS, Omni by Modern Campus
- Write content for printed publications used for student recruitment, such as brochures and flyers
- Write content for press releases and distribute them to media outlets
- Create and post content on the University’s social media accounts, such as press releases, photo galleries, infographics, etc.
- Develop a social media content calendar
- Provide strategic social media planning and content creation through consistent social media reporting and analytics.
- Provide leadership for the Student Social Media Influencers Group
- Work independently on conceptualizing, planning, capturing and editing content
- Serve as the lead in maintaining and updating the university’s YouTube social media account
- Collaborate with Marketing and Communications team on cross-discipline communication projects
- Available to work some evening and weekend hours for special event coverage
- Set an example of a Christian lifestyle for students, staff and faculty
- Commitment and adherence to Southwest Baptist University’s Principles and Expectations
- Perform other duties as assigned
Supervisory Responsibility
- Student workers or interns, as needed
