What are the responsibilities and job description for the Marketing Content Coordinator position at Southwest Baptist University?
Summary/Objective
The Social Media Content Producer will create social media content and videos for marketing the university in support of enrollment, fundraising and other marketing efforts.
Essential Job Duties
- Take photos, edit videos and design graph.ics as needed for social media in compliance with the University’s brand and visual guidelines
- Post content on the University’s social media accounts
- Assist with developing a social media content calendar
- Provide leadership for the Student Social Media Advisory Group
- Work independently on conceptualizing, planning, capturing and editing video content
- Coordinate and manage video media assets
- Maintain videography equipment and provide guidance for new equipment purchases
- Coordinate with outside vendors on contracted video projects
- Serve as the lead in maintaining and updating the university’s YouTube social media account
- Assist Graphic Designer with still photography as needed
- Collaborate with Marketing and Communications team on cross-discipline communication projects
- Be prepared to work some evening and weekend work hours
- Set an example of a Christian lifestyle for students, staff and faculty
- Commitment and adherence to Southwest Baptist University’s Principles and Expectations
- Perform other duties as assigned
Supervisory Responsibility
- Student workers or interns, as needed
Position Requirements
Required
- Bachelor’s degree in marketing, public relations, business, communication, mass media or related field.
- Experience with marketing concepts, including integrated brand communications, social networking-based marketing techniques, and advanced social media metrics and analysis.
- Good communication and personal relationship skills, including the ability to communicate effectively; problem-solving and decision-making ability; writing, editing, and communication skills
- At least two years of experience in social media management, including planning and implementation of social media strategy
- Proficiency in using video editing software, such as Adobe Premiere and related products in Adobe Creative Suite, in an Apple Mac environment
- Excellent technical knowledge of non-broadcast video equipment
- Ability to effectively manage time, schedules and projects
- Good communication and personal relationship skills, including the ability to communicate effectively; problem-solving and decision-making ability; writing, editing, and communication skills
Preferred
- Bachelor’s degree in Communication, Journalism, Film or related field
- Experience implementing a content management system
- At least 2 years of experience in video storytelling, including video planning, camera operation, location and set management, audio and lighting
- Proficiency in digital photography
- Strong creative writing skills
- Experience flying and filming with professional-level drones
- FAA commercial drone license
Work Environment
- General office environment with shared office space and some noise
- Attending campus events
- Filming in various locations, including outdoor settings
Physical Abilities
- Sitting or standing for hours at a time using a computer and other technology
- Working under time constraints to meet deadlines
- Must be able to bend, crouch, kneel, reach with hands and arms, sit, stand, use hands, be able to walk up and down stairs, balance, talk and hear
- Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus
- Must occasionally lift and/or move up to 50 pounds unassisted
