What are the responsibilities and job description for the Content and Communications Coordinator position at Southwestern Michigan Tourist Council?
Southwest Michigan Tourist Council
Content & Communications Coordinator
Position: Full time, Content & Communications Coordinator
Reports to: Executive Director
Summary: Share the St. Joseph, Benton Harbor and Stevensville experience with visitors and community members through digital story-telling and implement multichannel marketing and communications efforts.
Duties and responsibilities:
- Assist in the development and implementation of marketing strategies to promote Southwest Michigan as a destination.
- Manage social media platforms, including content creation, scheduling, engagement and analytics tracking.
- Find and share user-generated content via SnapSea platform.
- Coordinate with local businesses, attractions and event organizers to promote collaborative marketing initiatives.
- Develop and maintain social media content plan schedules and reports.
- Attend special events throughout the area to capture footage and photography to be used in social media activities and various web platforms.
- Maintain accurate records of marketing activities, expenses and performance metrics.
- Stay updated on industry best practices and emerging trends in social media and digital marketing.
- Identify and vet potential influencers for our brands.
- Be a visitor expert with knowledge of the community. Assist visitors at the center with great customer service
- Other duties as assigned
Qualifications:
- Bachelor’s degree in marketing, communications, public relations or related field preferred.
- Experience in social media management, including content creation, scheduling and analytics
- Strong written and verbal communication skills
- Must have attention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines.
- Creative and proactive team member with enthusiasm for all areas of communications and collaboration.
- Hours may vary from week to week and will include evenings and weekends
The Southwest Michigan Tourist Council promotes, develops, and advocates the destination experience for sustainable economic growth and quality of place for its communities of St. Joseph, Benton Harbor, Stevensville and the surrounding southwest Michigan area.
Job Type: Full-time
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Ability to Commute:
- Benton Harbor, MI 49022 (Required)
Ability to Relocate:
- Benton Harbor, MI 49022: Relocate before starting work (Required)
Work Location: Hybrid remote in Benton Harbor, MI 49022