What are the responsibilities and job description for the Marketing Manager position at SP Associates, Inc.?
Job Title : Marketing Manager
Location : Midwest, USA
Company Overview :
A leading manufacturer of industrial hand protection products (e.g., gloves, sleeves) for safety and comfort in various industries, seeking a Marketing Manager to drive marketing strategy, brand presence, and sales growth.
Position Summary :
The Marketing Manager will develop and execute marketing campaigns targeting distributors and end-users in the apparel / safety PPE sector. The role involves creating content, leading digital marketing efforts, managing trade show events, and ensuring consistent brand messaging. The ideal candidate will have experience in B2B marketing, content creation, and distributor relations, with a passion for the safety PPE industry.
Key Responsibilities :
- Develop and implement marketing strategies aligned with company goals.
- Create and manage marketing materials (brochures, digital ads, content).
- Support distributors with sales materials and co-marketing initiatives.
- Lead digital marketing campaigns (email, social media, SEO).
- Manage trade show strategies and post-event follow-ups.
- Analyze market trends and campaign performance for continuous improvement.
Qualifications :
Relocation available.
