What are the responsibilities and job description for the Marketing Specialist position at Space Center Houston?
Space Center Houston is a space exploration learning destination dedicated to revealing how science and humanity power space exploration through meaningful, moving experiences about people and the courage, innovation, and teamwork they use to expand the boundaries of what's possible. We inspire guests of all ages to connect with the significance of space exploration as incredible feats of human spaceflight continue to bring joy and wonder to the world. Owned and operated by the nonprofit Manned Space Flight Education Foundation, we are the Official Visitor Center of NASA Johnson Space Center and a Smithsonian affiliate.
We are seeking a full-time Marketing Specialist responsible for driving the success of the Space Center Houston through comprehensive marketing and advertising initiatives. This position sits on a team of Marketing Specialists who are assigned a portfolio, rotated on an annual basis. Marketing Specialists report directly to the Manager of Marketing. Responsibilities and qualifications are listed below.
We would love to see a portfolio from you. Please submit a document showcasing your previous work along with the application.
POSITION RESPONSIBILITIES
- Working in collaboration with the Manager of Marketing and Director of Marketing and Communications, create integrated marketing plans for assigned portfolio across digital and traditional marketing to drive the success of Space Center Houston.
- Execute all marketing tactics across organic and paid marketing channels, including content development and creation, email marketing, social media marketing, advertising, influencer and content marketing.
- Steward and grow long-term, positive relationships with crew members for assigned portfolio.
- Develop a deep understanding of Space Center Houston's strategic framework, operational goals audiences and the key message and value sets that resonate with those audiences.
- Incorporate insights from the Audience Insights and Evaluation team into actional marketing tactics. Audience Evaluation team.
- Develop creative briefs and creative asset production in collaboration with the Creative Services team.
- Develop and execute content marketing assets according to industry best practices, including brand-aligned blogs, videos, playlists and more.
- Manage expenditures and work within an annual budget, proportional to clients' expected revenue targets.
- Report marketing performance to clients and Manager of Marketing on a monthly cadence, with quarterly performance summaries to the Director of Marketing and Communications.
- Liaison with the Communications team to communicate any upcoming programming, events, etc. that internal clients are coordinating to the larger organization.
- Assist with maintaining relevant areas of the department knowledge base and contribute to its development.
- Track and update all marketing plan tactics, special projects and more in the organization's shared project management tool.
- Other duties as assigned.
POSITION QUALIFICATIONS
Space Center Houston is an equal opportunity employer. We promote a culture of respect, inclusivity, and collaboration.
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