What are the responsibilities and job description for the Database Marketing Specialist position at Space Needle, LLC?
Description
Are you the right applicant for this opportunity Find out by reading through the role overview below.
The Space Needle & Chihuly Garden and Glass define the Seattle experience for visitors.
With over 60 years symbolizing the city and its recent $100M renovation, the Space Needle stands out as a must-do destination. Chihuly Garden and Glass has been rated as the #1 thing to do in Seattle for travelers since opening in 2012. Behind their popularity and success is a marketing team that works passionately to create immersive and innovative guest experiences, and build awareness of the two iconic attractions through partnerships, promotions, brand affinity, advertising, and campaigns.
We are looking for a leader who believes that we create our future today and will help the team deliver experiences that will inspire and form lasting memories.
We are looking for a Team Member with initiative who can own it and be the expert in what they do, working within a supportive collaborative environment.
We are looking for a leader who can work smarter, not harder and help others do the same; we are looking for a leader who is a creative thinker and can focus on solutions rather than frustrations.
Our Marketing & PR team works in an environment that is fast-paced, high volume, and high profile. We are constantly re-prioritizing our projects based on the demands of the business, always putting our Guests' needs first. The ideal candidate for our team is high energy, collaborative, creative, and LOVES solving problems to improve our experiences and workplace every day.
General Position Summary
The Database Marketing Specialist for the Space Needle & Chihuly Garden and Glass will support the Marketing & PR department through data analysis and database marketing to increase awareness and conversion into ticket purchase, events, food & beverage experiences, and campaigns to increase attendance, awareness, and revenue for the two venues.
A passion for marketing & ticket sales is key, as is the curiosity to solve business problems through research, surveys, asking questions and finding solutions. On a daily basis, you’ll work with your Marketing & PR department colleagues to deliver more informed and actionable results. Across the company, you’ll work to be a leader in analytics, business metrics, and using data to respond to our Guests and shifting marketing conditions like never before.
PRIMARY FUNCTIONS :
- Lead creation and distribution of a marketing and ticket sales dashboard to continually examine ticket sales performance, marketing efficiency, guest satisfaction, visitor demographics, and market trends.
- Own email marketing through an analytics lens : creating the right lists to reach the right guests, and analyze their behaviors and purchase habits to increase engagement.
- Partner with other members of the marketing and PR team to turn research findings into actionable campaigns, programs, and events, and continually track their impact.
- Support creation and implementation of ticket pricing for Space Needle & Chihuly Garden and Glass through competitive analysis and collation of available market data.
- Monitor guest review sites to track trends, gather data, communicate with guests, and connect them with Guest Services as needed.
- Validate advertising efforts through guest surveys and analysis of advertising engagement data.
SECONDARY FUNCTIONS :
EDUCATION, EXPERIENCE AND SKILLS REQUIRED :
Full Time, Hourly Position
Hourly Rate : $29.81 - $38.46 / hour DOE
Benefits include :
The Space Needle symbolizes the innovative and forward-thinking spirit of Seattle. Our Team Members reflect our inclusive city, diverse country, and multicultural world. As an equal opportunity employer, we make all employment decisions without regard to race, color, religion, age, sex, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, physical, or mental disability, military status, political ideology, genetic information, or any other status protected by local, state, or federal law. All Team Members and potential Team Members who apply for an opening will be considered without regard to these factors. We carefully screen applicants based on qualifications such as their training, education, skills, aptitude, experience, and previous work record.
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Salary : $200 - $2,500
