What are the responsibilities and job description for the Digital Marketing Strategist position at SPAN Enterprises?
Overview
We are seeking a creative and results-driven Digital Marketing Strategist to join our dynamic team. The ideal candidate will have a strong understanding of B2B digital marketing principles and a passion for developing innovative strategies that drive engagement and conversions. This role offers an exciting opportunity to work in a fast-paced environment, collaborating with various teams to enhance our online presence and optimize our marketing efforts.
Duties
- Develop and implement comprehensive digital marketing strategies across various channels, including SEO, email marketing, social media, and content creation.
- Manage Google Ads campaigns to maximize ROI and drive targeted traffic to our e-commerce platforms.
- Oversee social media management, including content planning, posting schedules, and audience engagement.
- Create compelling content that resonates with our target audience and aligns with brand messaging.
- Analyze performance metrics using digital marketing tools to assess the effectiveness of campaigns and make data-driven decisions.
- Collaborate with cross-functional teams to ensure cohesive branding and messaging across all digital platforms.
- Stay updated on industry trends and best practices in digital marketing to continuously improve strategies.
Qualifications
- Proven experience in digital marketing, with a focus on e-commerce preferred.
- Strong knowledge of Google Ads, SEO, social media marketing, email marketing, and content creation tools.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Exceptional written and verbal communication skills.
- Ability to work independently as well as collaboratively within a team environment.
- Familiarity with various digital marketing tools and software is a plus.
- A degree in Marketing, Communications, or a related field is preferred but not required.
Join us as we innovate and elevate our digital presence! If you are passionate about digital marketing and eager to make an impact, we would love to hear from you.
Job Type: Full-time
Pay: $40,000.00 - $49,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
Salary : $40,000 - $49,000
