Manager, Product Marketing (Active and Apparel)

Company Description

Overview

SPANX isn’t your average company. We revolutionized an industry by challenging the status quo and putting the customer first. You might know the story: our founder, Sara Blakely, who needed the right thing as a base layer to feel 100% in white pants, so she cut the legs off a pair of tights and Spanx was born. The spark of that origin is the fuel for our future. We grew up in shapewear. But we’ve graduated. For 25 years (yep, we're old enough to rent a car now), we've been experimenting, innovating, and occasionally banging our heads against the drawing board. And we will never stop obsessing about what women who are out there doing their thing deserve. Because we are those women. And we’re honored to create on behalf of us all.

We make elevated essentials with confidence built in. Essentials for layering underneath or wearing out loud, for “just-between-us” and “where'd you get that?” For everything you've got planned (and don't). Because what you put on can change how you show up. And if its' not working for you, it's got no place in your closet. Or on your body. Creating items that’ll make you feel great is a matter of the heart—and the lab. In every Spanx product is technology we design and build to highlight, complement, and form your look, just the way you like it. SPANX design and technology help make sure what you see in the mirror reflects that feeling of feeling your best (you know the feeling?). We are a high-growth, innovative and ambitious company and we are embarking on an exciting trajectory of both digital and international expansion.

About The Role

We’re looking for an organized, creative, detail-oriented, no-task-is-too-small-for-them, problem solving Manager, Product Marketing (Active and Apparel). This person will lead and support new product launches, new technology and innovation initiatives, product strategy, and other integrated product marketing moments across categories, with a focus in Apparel and Active. This role is highly cross-functional and will interface with various teams across the organization—from Creative, Ecom, UX, Retention Marketing, Growth Marketing, and more. As we celebrate SPANX’s 25th Anniversary, it is a great time to join the team and help shape what the next 25 years of SPANX will look like. 

This role is based in our NYC headquarters, requires weekly in-office work Tuesday-Thursday, and reports into the Senior Manager, Product Brand Marketing. 

The annual base salary for this position ranges from $90,000 to $110,000 Actual salary will vary based on a candidate's location, qualifications, skills, and experience.

Job Description

You'll love it because you will...

• Develop thoughtful, compelling, and well thought out product marketing strategies and product briefs to help bring both innovation and the romance of the product, collection, or technology to life. 
• Obsesses over the details, making sure all core product attributes and messages are represented in the most accurate, intentional, on-brand, and consumer-friendly way.
• Excels at written and oral communication by synthesizing highly technical and key collection or product details and translating it into clear communication for cross-functional teams to understand and action against.
• Cross-Functional Collaboration: Feels comfortable soliciting, hearing, and considering other department and team’s feedback and perspectives to help inform strategies, key decisions, and next steps on projects. 
• Market Research and Trends: Conducts market research and competitor analysis to help identify trends, consumer needs, competitive positioning, marketing campaigns, and translates those insights into actionable strategies.
  
  

Qualifications

We require… 

• 4 years of relevant Product Marketing, Brand Marketing, and/or Brand Strategy experience.
• Organizing & Executing: Planning, working in an organized manner and focusing on delivery.
• Planning and Organizing: Sets objectives that align with team and organizational goals; develops plans, commits to timelines, and uses time effectively; anticipates, allocates, and monitors resources to deliver work requirements; documents job information.
• Delivering Results: Focuses on understanding and addressing customer needs; sets high standards for work quality and quantity; delivers high productivity in a focused and timely manner; structures and prioritizes work activities; shows commitment to the organization.
• Adapting & Coping: Responding and adapting well to change and pressure.
• Adaptability: Adapts well to ambiguity, change, and different cultures; finds positive opportunities in these circumstances.
• Resilience: Works productively under pressure; maintains a positive outlook; controls emotions; handles failure or criticism well and learns from it.
• Creating & Conceptualizing: Producing innovative ideas and thinking strategically.
• Learning: Identifies the information needed to address an issue; gathers information from routine and non-routine sources to support decision-making; assimilates new information quickly; masters new techniques easily.
• Creativity & Innovation: Embraces new ideas; seeks out diverse perspectives; reassess, experiments, and brainstorms to generate ideas and insights; thinks in new and different ways to create innovative approaches and solutions.
• Strategic Thinking: Thinks broadly and considers important issues that impact success today and in the future; develops strategies to achieve critical outcomes; proactively seeks opportunities to introduce change.
  
  

Additional Information

Spanx is proud of our continued Progressive People Practices…

• Company Healthcare Plan: $0.00 out of pocket (Employee only benefit) Fertility testing and treatment are included in Spanx’s medical plans, even without the diagnosis of infertility.
• Parental Leave Policy: Primary caregiver receives 16 weeks AND will have the option to work a half-time schedule (20 hours per week) for up to four additional weeks with full-time (40 hours per week) pay.
• Mental Health Days: 10 days
• 401K: Matched up to 4% with immediate vesting.
• PTO & Company Holidays: PLUS two full weeks of companywide closures (one in the Spring; one between Christmas and NYE)
• Flex Friday: Year-round half day Fridays!