What are the responsibilities and job description for the Senior Analyst, Data, DMP, & Client Strategy position at Spark Foundry?
Company Description
Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview
The Senior Analyst, Data & Platforms - Audience Design role with Spark Foundry is an excellent opportunity for someone looking to further advance their skillset in the field of data-driven Digital Marketing. This will be a data-focused role that involves working with clients on data strategy, data onboarding, and data insights. You'll also work internally with operations, analysts and client teams. The Senior Analyst is responsible for discussing data strategies and data platform implementations with clients, leading data targeting and optimization strategies across assigned accounts, and working internally with the activation teams to make sure the data strategies are implemented properly.
This is a client-facing role and you will be expected to communicate technical concepts to your assigned client(s) and to ensure account success and customer satisfaction. You will also be expected to learn the capabilities of multiple DSP, CDP, and Identify Resolution platforms, attend training sessions with numerous vendors, and internally communicate to their strengths and weaknesses.
Responsibilities
Management Responsibilities
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $72,390 - $104,720 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/03/2025.
24-14172
Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview
The Senior Analyst, Data & Platforms - Audience Design role with Spark Foundry is an excellent opportunity for someone looking to further advance their skillset in the field of data-driven Digital Marketing. This will be a data-focused role that involves working with clients on data strategy, data onboarding, and data insights. You'll also work internally with operations, analysts and client teams. The Senior Analyst is responsible for discussing data strategies and data platform implementations with clients, leading data targeting and optimization strategies across assigned accounts, and working internally with the activation teams to make sure the data strategies are implemented properly.
This is a client-facing role and you will be expected to communicate technical concepts to your assigned client(s) and to ensure account success and customer satisfaction. You will also be expected to learn the capabilities of multiple DSP, CDP, and Identify Resolution platforms, attend training sessions with numerous vendors, and internally communicate to their strengths and weaknesses.
Responsibilities
- Work with data and adtech partners and manage day-to-day onboarding of client data
- Manage 1P and 3P data enablement; and match rate tracking, audience distributions, billing tracking
- Leverage audience data to assess, diagnose, and prescribe campaign optimizations to exceed client expectations
- Extract insights from audience data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available
- Actively attend training sessions with various vendors and inquire about data and platform capabilities
- Develop and present Audience and Data 101 presentations to clients
- Assist in the development of client-facing materials, including data presentations and audience performance reports
- Develop a strong overall understanding of the client’s business objective and demonstrate through campaign results how data targeting can help them achieve their business goals
- Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance sessions with various vendors and inquire about data and platform capabilities
- Manages with direction from manager and associate director
- Does not have input into client business-related decisions
- Interaction with client, begin ownership of client communication or relationship
Management Responsibilities
- Oversight of junior associates (where applicable), but not accountable
- 2 years prior digital advertising experience in a client-services capacity
- Strong understanding of third-party ad serving platforms (display, video, mobile)
- Strong understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms
- Strong understanding and experience with DSPs, CDPs, 3rd Party data, pixels and Ad Servers
- Familiarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.
- Strong analytical skills, technical know-how, and strategic thinking
- Understand Web analytics tools (e.g., Google Analytics)
- Understand Identity Solution tools (eg. Epsilon, Liveramp, Neustar)
- Understand of CDP (eg. Salesforce, Adobe, Treasure Data)
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $72,390 - $104,720 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/03/2025.
24-14172
Salary : $72,390 - $104,720
