What are the responsibilities and job description for the Senior Vice President, National Investment position at Spark Foundry?
Company Description
Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview
The Senior Vice President, National Video Investment will have direct client contact (media, brand, finance and procurement) and the larger Spark Foundry team. Diplomacy and flexibility will be key strengths of the ideal candidate. In addition, clients can be fairly detail oriented; expectations for strong organizational skills and attention to detail is high.
This position is perfect for a candidate who can build strong relationships with multiple teams, both within Spark Found and with clients. The SVP will have many opportunities to extend beyond the current scope of this position and flex muscles in process development, systems and overall operational excellence for Spark Foundry clients. While providing thought leadership on audience strategies and campaign optimization, the SVP builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. This role oversees all campaign activity and deliverables for the team. The SVP facilitates the training and development of the team and determines each individual’s assignments and bandwidth, distributing work as needed.
Spark Foundry seeks an SVP with deep marketplace credibility and the ability to confidently engage senior marketing and media professionals. This individual will forge unique, first-to-market opportunities, extend partnerships beyond traditional pricing/trading, and deliver holistic, channel-agnostic solutions.
Responsibilities
Marketplace Leadership
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $176,700 - $263,655 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/08/2025.
All your information will be kept confidential according to EEO guidelines.
25-4085
Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview
The Senior Vice President, National Video Investment will have direct client contact (media, brand, finance and procurement) and the larger Spark Foundry team. Diplomacy and flexibility will be key strengths of the ideal candidate. In addition, clients can be fairly detail oriented; expectations for strong organizational skills and attention to detail is high.
This position is perfect for a candidate who can build strong relationships with multiple teams, both within Spark Found and with clients. The SVP will have many opportunities to extend beyond the current scope of this position and flex muscles in process development, systems and overall operational excellence for Spark Foundry clients. While providing thought leadership on audience strategies and campaign optimization, the SVP builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. This role oversees all campaign activity and deliverables for the team. The SVP facilitates the training and development of the team and determines each individual’s assignments and bandwidth, distributing work as needed.
Spark Foundry seeks an SVP with deep marketplace credibility and the ability to confidently engage senior marketing and media professionals. This individual will forge unique, first-to-market opportunities, extend partnerships beyond traditional pricing/trading, and deliver holistic, channel-agnostic solutions.
Responsibilities
Marketplace Leadership
- Cultivate and maintain senior-level relationships with media vendors and platforms.
- Drive upfront negotiations and steer and support client stakeholders throughout the process.
- Negotiate deals that include data partnerships and bespoke opportunities tailored to the client’s needs.
- Advise client’s most senior marketing team on breakthrough strategies, demonstrating both attention to detail and high-level thinking.
- Identify exclusive market offerings and proactively shape them to the client’s advantage.
- Bring extensive video expertise alongside strong understanding of digital and other media channels.
- Integrate diverse channels into a cohesive strategy for maximized reach and ROI.
- Anticipate market shifts and proactively recommend next-generation solutions.
- Collaborate across internal stakeholders to deliver data-driven, future-forward partnerships.
- Convey complex investment strategies to day-to-day contacts as well as executive-level decision-makers.
- Manage multiple stakeholders, ensuring transparency, clarity, and alignment.
- Direct and manage the daily workflow of campaigns across the video eco-system (linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable), including proposal development, campaign activation and maintenance, and post-buy recaps
- Assume accountability and ownership of campaign execution for assigned client accounts
- Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
- Own the development of strategic proposals, coordinating across teams to account for all relevant inputs
- Manage, train, mentor, and develop a team
- Understand and effectively communicate value proposition, technology, and processes as related to the growth of current and prospective agency accounts
- Participate in forecasting exercises for senior management
- Develop processes to ensure data integrity and implement across the agency
- Maintain a strong understanding of the systems used such as MediaOcean/Prisma or other digital buying tools, Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools
- Provide ideas and solutions for pain points/problems in processes; then work alongside internal and external teams to develop best practices, enhancements, and tools to improve these
- Determine and activate how to deliver necessary data to teams for various reporting purposes
- Build and maintain strong relationships across multiple internal teams and external teams
- Maintain relationships with vendors to ensure trust and confidence with our buying partners
- Cultivate a team-focused mentality across the larger Investment team
- 15 years of experience in media, national broadcast preferred; online video is a plus
- Ability to manage and direct large internal teams and work cohesively with external stakeholders
- Strong quantitative skills, including analytical abilities and math proficiency
- Solid verbal and written communication skills
- Technical proficiency, particularly with the following tools:
- MediaOcean, MBOX
- Nielsen Net Rating, comScore, AdRelevance, eMarketer, Forrester, etc.
- Third-party ad measurement and traffic tools (e.g.Integral Ad Science)
- Excel, Word, PowerPoint
- Demonstrate critical thinking and problem-solving abilities
- Ability to work successfully with teams, handle multiple projects, and meet tight deadlines under pressure
- Demonstrates leadership skills
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $176,700 - $263,655 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/08/2025.
All your information will be kept confidential according to EEO guidelines.
25-4085
Salary : $176,700 - $263,655
