What are the responsibilities and job description for the Senior Vice President, Performance Media (Retail Client) position at Spark Foundry?
Company Description
Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview
The Senior Vice President of Performance Media is responsible for the development and execution of comprehensive media strategies that drive measurable business performance across digital channels. The role focuses on optimizing media spend to maximize ROI, customer acquisition, retention, and overall performance across SEM, SEO, Social, and Programmatic. This leader will collaborate with cross-functional teams, including marketing, analytics, creative, and client teams, to ensure alignment with broader business goals.
Responsibilities
Strategic Transformation:
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $176,700 - $263,655 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/17/2025.
All your information will be kept confidential according to EEO guidelines.
Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview
The Senior Vice President of Performance Media is responsible for the development and execution of comprehensive media strategies that drive measurable business performance across digital channels. The role focuses on optimizing media spend to maximize ROI, customer acquisition, retention, and overall performance across SEM, SEO, Social, and Programmatic. This leader will collaborate with cross-functional teams, including marketing, analytics, creative, and client teams, to ensure alignment with broader business goals.
Responsibilities
Strategic Transformation:
- Develop and execute a holistic performance media strategy to drive customer acquisition, conversion, and retention across paid channels in the retail vertical
- Set and monitor KPIs, ensuring alignment with organizational goals and optimizing performance for scalability and growth.
- Serve as a key point of contact for senior leadership regarding performance media strategies and results
- Lead, mentor, and develop a high-performing team of media specialists, analysts, and campaign managers.
- Build a culture of continuous learning and improvement, encouraging experimentation, testing, and optimization
- Collaborate with senior leaders across other departments to align efforts and drive holistic growth.
- Foster strong relationships with the clients, understand their business realities, and deliver upon their needs and expectations
- Work across multiple client teams to ensure the various stakeholders are aligned with the agency team’s strategic vision and invested in the appropriate performance outcomes
- Oversee a significant media budget, ensuring efficient allocation of resources across various channels, campaigns, and platforms.
- Drive cost-effective strategies while achieving optimal media performance.
- Analyze spending patterns and media efficiency to adjust spend and tactics in real-time.
- Continuously optimize media campaigns based on data insights to improve cost-per-acquisition (CPA), return on ad spend (ROAS), and other relevant metrics.
- Lead A/B testing, audience segmentation, and creative optimization initiatives to improve campaign performance.
- Stay abreast of industry trends, emerging platforms, and innovative marketing technologies to drive new growth opportunities.
- Evaluate and test new media channels, partnerships, and technologies to ensure the company remains at the forefront of performance-driven marketing.
- 10 years of experience in performance marketing or media, with at least 5 years in a senior leadership role.
- Proven track record in leading and optimizing performance media strategies across digital channels.
- Deep understanding of digital media platforms, advertising technologies, and attribution modeling.
- Experience managing large media budgets and driving results across customer acquisition, retention, and revenue growth.
- Agency experience a must
- Skills:
- Strong analytical skills and data-driven decision-making abilities.
- Expertise in media planning, performance marketing, and digital analytics platforms included but not limited to; SA360, Meta Business Manager, Adobe, Gain Theory, TikTok, Snap, Pinterest, Reddit, ProductsUp, and Dataroma
- Leadership and people management skills with a proven ability to drive cross-functional collaboration.
- Excellent communication skills, both written and verbal.
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $176,700 - $263,655 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/17/2025.
All your information will be kept confidential according to EEO guidelines.
Salary : $176,700 - $263,655
