Vice President, Planning (CPG client)

Company description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds : data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview

The Vice President, Planning oversees a team of professionals in the conception and delivery of innovative, well-targeted, business-building marketing solutions across all media. This involves the creation, execution, and maintenance of marketing plans, unearthing insights to inform the development of plans, and flawless execution on all fronts.

Responsibilities

Innovation and Growth

Measurably expands utilization of digital, analytics and communication strategy creation capabilities in assigned key account or suite of accounts year-over-year.

Continuously surveys pulse of client and client-industry needs to prompt and feed innovative ideas / solutions to internal digital, analytics and human experience creation leads.

Builds and hones deep and trusting relationships with decision-makers / influencers at assigned clients to foster new business opportunities.

Provides constructive and executable feedback regarding company product to SMEs to drive overall improvements in product quality and identify / influence new product / capability development.

Proactively ideates with team and colleagues to produce novel (award-worthy) solutions for clients.

May participate in new business pitches as required.

Talent Capability / Acquisition and Development

Drives continual evolution of high-performance culture through active networking with prospective candidates, performance management, and employee engagement.

Actively participates in critical assessment of assigned talent at all levels and ensures developmental plans and feedback in place to support motivation, retention of high-performance team members, and manage succession.

Seeks opportunities to stay up-to-date on technology, tools, techniques, communication software, social media and self-awareness.

Global Orientation and Change Management

Champions cultural attributes and continuously strives for diversity and inclusivity of talent to foster healthy culture and broad perspectives in our human experience deliverables for clients.

Continuously assesses and challenges company positioning and strategy in global marketplace and relevance to clients to maintain competitive edge.

Effectively manages cross-functional initiatives and relationships and champions SME integration into team.

Business Acumen and Fiscal Responsibility

Forecasts, monitors, and maintains health of financial portfolio of assigned clients; attains established revenue growth and OI.

Builds / develops financial acumen of team.

Models and coaches team how to effectively manage and influence clients to solutions that best meet client’s business need and are aligned with our capabilities to effectively and efficiently deliver.

Qualifications

10 years of Digital Media experience for VP level with progressive levels of responsibility and business acumen in marketing and communications, team management and P&L management.

Must have Online and Offline media experience, including TV, Display, Search, Social, and Mobile.

Demonstrated ability to establish high levels of trust and credibility internally and externally, able to influence others to action.

Excellent written, verbal and presentation skills – effectively presents formal POVs internally and externally.

Strong leadership skills and general management orientation.

Critical assessor of talent – builds and motivates high-performing teams.

Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results.

High results-orientation, able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change.

Able to establish and manage to P&L statement.

Team oriented – approachable and viewed as coach and mentor to others.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range : $ 146,490 - $ 210,420 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

All your information will be kept confidential according to EEO guidelines.

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Salary : $146,490 - $210,420