What are the responsibilities and job description for the Digital Strategist position at Spark451 Inc.?
Position Summary
The Digital Strategist is a forward-thinking professional with 3 years of experience in digital strategy, website production, content strategy and digital marketing. This individual will lead website redesign and other digital transformation projects, ensuring web experiences are optimized for engagement, conversion, and SEO performance.
With a strong background in digital marketing, user experience, and data-driven strategy, the Digital Strategist will work closely with internal design & development teams and clients to interpret business goals and translate them into actionable digital solutions. They will provide strategic vision and guide Spark451’s higher education clients through complex digital initiatives, and ensure that websites and digital campaigns effectively serve audience needs.
Essential Tasks
- Lead web projects from discovery to launch, ensuring alignment with institutional goals and enrollment objectives.
- Act as a strategic consultant, interpreting client needs and translating them into data-driven digital solutions, while ensuring that projects stay on time and within scope and budget.
- Develop and execute digital strategies, including SEO, content strategy, and user experience enhancements, to drive student engagement and conversion.
- Collaborate with designers, developers, and marketing teams to create high-performing, user-friendly web experiences.
- Analyze website performance and digital marketing data, providing actionable insights to optimize engagement and enrollment outcomes.
- Stay ahead of digital trends in higher education to ensure best practices in accessibility, mobile-first design, and personalization.
- Understand and meet the needs of each client’s brand and represent their messaging accurately and memorably.
- Work with the account management team to define key strategic issues and their impact on client / agency objectives and ensure development of realistic project schedules.
- Other duties as assigned.
Preferred Skills and Experience