What are the responsibilities and job description for the Manager, Email Marketing position at Spartan?
Description
ABOUT US
Welcome to Spartan Race! We redefine working hard, playing harder, and being part of the most exhilarating team in endurance sports. Our events, including Spartan®, Tough Mudder®, and DEKA, push individuals and teams beyond their limits. We also offer fitness, health, and nutrition services to transform lives. Join us in breaking boundaries and making the impossible possible.
About The Gig
Location:
Department: Marketing
Type
As a Manager, Email Marketing at Spartan Race, you'll be responsible for providing overall support for the Email Marketing Team. This person will report to the Director of Email Marketing and will manage email operations from start to finish including development of design, templates, campaign HTML/CSS, campaign set-up and execution. The Email Marketing Manager will collaborate with the global team on best practices and strategies to drive revenue and customer engagement through promotional, triggered, and lifecycle marketing campaigns.
Duties/Responsibilities
REQUIREMENTS:
ABOUT US
Welcome to Spartan Race! We redefine working hard, playing harder, and being part of the most exhilarating team in endurance sports. Our events, including Spartan®, Tough Mudder®, and DEKA, push individuals and teams beyond their limits. We also offer fitness, health, and nutrition services to transform lives. Join us in breaking boundaries and making the impossible possible.
About The Gig
Location:
Department: Marketing
Type
As a Manager, Email Marketing at Spartan Race, you'll be responsible for providing overall support for the Email Marketing Team. This person will report to the Director of Email Marketing and will manage email operations from start to finish including development of design, templates, campaign HTML/CSS, campaign set-up and execution. The Email Marketing Manager will collaborate with the global team on best practices and strategies to drive revenue and customer engagement through promotional, triggered, and lifecycle marketing campaigns.
Duties/Responsibilities
- Develop and execute email marketing campaigns utilizing the company's ESP, marketing automation and other software (Movable Ink, Litmus, etc.)
- Develop email contact strategy around promotional cadence as well as segmentation.
- Manage campaigns set up from start to launch working with various stakeholders.
- Strong HTML coding skills with the ability to include dynamic personalization and dynamic elements within emails, liquid scripting a plus and a preference for those with knowledge of PSD to HTML conversions.
- Strong knowledge of industry trends, email best practices and how they apply to the email template
- Drive mobile design and innovation; ensure emails are viewable on mobile devices
- Attention to detail within QA process including troubleshooting of rendering issues
- Work closely with the Creative Team on implementing brand standards in email communication and building out campaign briefs
- Concept ways to improve revenue via email campaigns
- Work as part of a global team
- This description reflects management's assignment of essential functions, it does not restrict other tasks that may be assigned
REQUIREMENTS:
- Bachelors degree in Marketing or a related field
- 6-8 years experience working in the email marketing field
- Experience using enterprise ESP platform, experience with Salesforce or Zeta Marketing Platform a plus
- HTML/CSS/Javascript coding experience, including responsive email design.
- Proven ability to connect strategic objectives to tactical implementation.
- Strong analytical skills to understand the customer database and develop segmentation strategies
- Ability to work efficiently and accurately meet deadlines
- Strong written and communication skills
- Self-motivated, highly collaborative and energetic individual with a high level of initiative and thrives working in a fast-paced, challenging digital environment.
- Independently able to complete tasks and problem solve
