What are the responsibilities and job description for the Marketing Specialist position at Speare Memorial Hospital?
Marketing Specialist – Videography, Social Media
General Summary:
The Marketing Specialist is responsible for maintaining and advancing Speare Memorial Hospital’s overall digital marketing presence and for contributing to the production of community education programs.
This creative individual will:
- Create content (including videos, photos, graphics, and text) to increase brand awareness and drive organic traffic and engagement across digital platforms.
- Maintain and improve the hospital’s website to ensure visitors find relevant, timely, and accurate information they value.
- Maintain sustainability of community education events by securing sponsors, vendors, and exhibitors.
Essential Job Functions:
- Proactively coordinate, create, and maintain content for all digital platforms ensuring that content is continuously fresh and engaging and adheres to brand guidelines.
- Produce and post high-quality video content in a timely manner.
- Shoot professional quality photographs for online and print.
- Develop a social media calendar and plan, as an extension of the overall SMH strategic marketing plan, to maximize engagement with constituents of the hospital, its centers, and physician practices.
- Monitor online reputation and respond to patient comments with established HIPPA-compliant replies.
- Manage online registration for events.
- Manage audiovisual needs of speakers before and during events.
- Monitor and research online communication trends and innovations in order to recommend additional online solutions for optimizing community engagement.
- Provide monthly reports of online metrics, insight analysis, and analytics for each platform with analysis of the data gathered to guide how to proceed.
- Assist department director in achieving marketing and community relations objectives, contributing ideas and concepts to support initiatives and advance marketing efforts.
- Support director with editing, proofreading, etc.
- Comply with hospital and departmental policies, procedures, regulations, and standards as related to job.
- Demonstrate SMH’s stated mission and values of kindness, collaboration, patient-family centeredness, safety, excellence, efficiency, and professionalism.
- Meet department customer service standards and strive to enhance the level of customer service provided.
Qualifications:
Education
Required: Bachelor’s degree in marketing, communications, new media, journalism, public relations, or related field of study, or a combination of liberal arts education and/or internship/work experience.
Work Experience
Required:
2 years of professional experience in digital marketing and WordPress or similar.
Preferred: Digital marketing and WordPress experience in healthcare industry, and experience in special event planning (particularly soliciting sponsors for events and managing Eventbrite registrations).
Other Skills/Knowledge
Required:
- Proficient in WordPress, Adobe Suite, and Microsoft Office applications.
- In-depth understanding of social media platforms, their strengths and possibilities.
- Experience tracking online marketing efforts and effectiveness of website and social media content.
- Excellent written, verbal, and listening skills.
- Experience with audiovisual equipment: able to manage and troubleshoot at events.
- Motivated, results/detail-oriented, able to work independently and as a team player who is both flexible and adaptable.
- Ability to prioritize, manage multiple projects simultaneously, and meet deadlines.
- Enthusiastic and confident, able to converse easily and professionally with all types of people and effectively coordinate tasks around the demanding schedules of healthcare providers and stakeholders in a fast-paced environment.
Preferred:
- Demonstrable experience leading and managing SEO/SEM, marketing database, lead generation, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and formulating digital campaigns that engage, inform, and motivate.
- Solid knowledge of analytics tools.
- Experience in setting up and optimizing sites on all major search engines.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Experience with webcasts, mobile applications, and emerging technologies.
- Graphic design skills.
