What are the responsibilities and job description for the Marketing Content Creator position at Special-Lite Inc?
We are seeking a talented Marketing Content Creator to join our team at Special-Lite Inc. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing strategies to drive business growth and engagement.
Responsibilities:
- Content Development
- Capture high-quality photos and videos of our products and facilities for use in marketing campaigns.
- Create email campaigns and automate lead nurturing processes to increase customer engagement.
- Collaborate with our Digital Marketing Specialist to optimize our website and improve search engine rankings.
- Contribute to the development and execution of paid digital advertising campaigns, including writing ad copy and creating visual assets.
- Stay up-to-date with emerging digital trends and recommend strategies to leverage them effectively.
- Analyze campaign performance and provide actionable insights for optimization.
- Work collaboratively with internal teams to align digital marketing efforts with broader company goals.
You will develop high-quality content for social media platforms, including posts, stories, and reels, to engage our audience and increase brand awareness.
Qualifications:
- You are currently pursuing a degree in Marketing, Communications, Digital Media, or a related field.
- You have experience with social media platforms, email marketing tools, CRM platforms, and analytics.
- You possess strong writing, communication, and organizational skills.
- You have creativity and a strong visual sense.
- Experience with photography, video production, and editing tools is an asset.
- You are proficient in Canva, Adobe Creative Suite, or similar tools.
- A portfolio showcasing prior projects is highly encouraged.