What are the responsibilities and job description for the Sales and Marketing Specialist position at Specialized Accounting Services, LLC?
Specialized Accounting Services, LLC is a growing CPA firm, delivering accounting and tax services to our clients. We're known for our incredible customer service and quality personnel. We were awarded Kenosha County’s Best Place to Work in 2020. In 2021, we were honored to be selected as a Top Workplace in Southeastern Wisconsin by the Journal Sentinel.
Sales and Marketing Specialist
About Specialized Accounting Services
Specialized Accounting Services (SAS) helps build the value of a company. We provide stable and accurate accounting support to help small business owners make more informed decisions, allowing them time to focus on their company’s profitability.
Working at SAS
Our employees make the difference. We maintain a work environment that has adapted to the lifestyle of today’s professional. SAS is a casual attire operation. We embrace flex time. We strive to have a culture where you want to come to work, and you feel engaged and involved in our growth. We offer:
- A career that allows you to be creative and consultative
- 401k match up to 4% of your salary
- Monthly employee appreciation events
- Continual professional education
- Casual dress code
- Work / life balance is embraced and expected
The Position
This position is offered as a full-time in-office position. Some travel may be required.
This position is responsible for supporting our Business Development (BD) efforts and leading marketing initiatives that drive client engagement and company growth. This role will initially combine marketing responsibilities with sales-related tasks, with the long-term goal of transitioning to a fully marketing-focused position.
What you will do
- Develop and implement innovative marketing campaigns
- Mange social media platforms
- Oversee website content, SEO, and analytics to ensure an optimal user experience
- Represent the company at client meetings, industry events, and training sessions
- Assist with sales activities, including cold calling, preparing proposals and other internal sales documentation
- Design and produce marketing materials
- Conduct market research to understand client needs and industry trends
- Collaborate with the sales teams to develop impactful presentation, proposals, and outreach strategies
Required Qualifications
- Education:
- Bachelor’s degree in marketing
- Experience:
- 1-3 years of experience in marketing, with exposure to sales or business development preferred.
- Proven success in LinkedIn marketing, advertising campaigns, and content creation.
- Familiarity with CRM tools and marketing automation platform is a plus.
- Skills:
- Proficiency in marketing and design tools (e.g., Canva, Adobe Creative Suite) and Microsoft Office Suite.
- Strong understanding of social media management, SEO, and website maintenance.
- Excellent communication and interpersonal skills, with the ability to engage clients effectively.
- Exceptional organizational and project management abilities.