What are the responsibilities and job description for the Manager, Brand Marketing position at Specialty Coating Systems, Inc.?
Reporting to the Director of Brand Marketing, the Brand Marketing Manager (BMM) leads regional marketing efforts to drive top-of-mind awareness, brand affinity, relevance, and consumption - ultimately winning new users and building brand love. BMMs embody our commitment to giving a 'local face to a global brand' by creating, planning, and executing innovative local brand campaigns while ensuring consistent and accurate brand representation. As a key member of the Marketing team, you'll lead the development and execution of local consumer-focused marketing programs that bring the brand to life by utilizing multiple facets of the marketing mix.
Minimum Requirements :
- 3 years of brand marketing experience
- Experience in consumer marketing and retail activation, preferably in a CPG environment
- An understanding and working knowledge of digital and social media
- Experience curating and implementing strategies in local markets
- Experience managing budgets and working with traditional and non-traditional brand marketing strategies
- Project management experience delivering projects from ideation to execution
- Success in collaborative and creative environments
- Must have a valid U.S. driver's license
- Bachelor's degree or equivalent work experience
- Must be fluent in English; additional language skills an advantage
Additional Information :
J-18808-Ljbffr
