What are the responsibilities and job description for the Digital Marketing Specialist position at Specialty Restaurants?
About Specialty Restaurants :
Specialty Restaurants is a leader in the hospitality industry, dedicated to creating 5-star experiences for our teams, guests, and communities. With a portfolio of award-winning restaurants in iconic locations, we are committed to delivering exceptional service, innovative cuisine, and unforgettable dining experiences. Guided by our core values of PRIDE-Perseverance, Respect, Integrity, Diversity, and Evolving- we foster a culture of excellence, teamwork, and continuous growth. At SRC, we don't just serve meals-we create lasting moments that bring people together.
About the Role
We're seeking a results-driven marketing professional with a strong background in digital advertising, social media, and loyalty marketing to oversee marketing strategies for our 15 locations . The ideal candidate thrives in a fast-paced environment, is highly analytical, and has experience working within multi-location hospitality or restaurant brands.
Key Responsibilities
Digital Advertising & Customer Acquisition
- Develop and manage digital ad campaigns across Facebook, Instagram, Google Ads, geofencing, and lookalike audiences to drive guest traffic and engagement.
- Optimize ad performance through A / B testing, audience segmentation, and budget management.
- Track, analyze, and report on digital ad performance to ensure strong ROI.
Loyalty & Email Marketing
Social Media & Brand Management
Website & Digital Presence
Special Events & Promotions
Qualifications & Skills
Disclaimer : The above job description is meant to describe the general nature and level of work being performed; and is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.
We are an Equal Opportunity Employer. We recognize that people are our finest asset. It is our policy to provide equal employment opportunities to all individuals, regardless of race, creed, color, religion or belief, national origin, sex, ancestry, age, marital status, veteran status, disability, medical condition, gender identity or sexual orientation or any other classification protected by law.
Specialty Restaurants Corporation maintains a drug free workplace. The Company will consider for employment qualified applications with criminal histories in a manner that is consistent with local, state, and federal law. All job offers are contingent upon successfully passing of a background check.
All job offers are contingent upon successfully passing a background check.
